Skip to content
Strategy

39 of the Best Free Stock Photo Websites

Top online resources and websites for locating free stock photos for your social media posts, website, or other marketing channels.

Stacey McLachlan February 28, 2024
cover image

You might be the most amazing social media manager in the world, with an impeccable social strategy and well-honed posting schedule — but that doesn’t mean you know how to take a picture. Maybe you should be looking into free stock photography instead.

That’s okay! We’re not blaming you! We can’t all be good at everything. (For example: even Grammy-winner Michael Bublé doesn’t know how to eat corn like a normal human.)

Even if you’ve studied up on how to take good Instagram photos, sometimes it’s just best to leave imagery to the professionals. Which is where free stock photos come in.

And, lucky for you, the internet is chock-a-block with gorgeous, royalty-free, copyright-free photos, just waiting for a chance to dazzle your followers.

In fact, we’ve managed to round up 39 (thirty nine!) of the best free stock photo websites to share with you. So if you’re looking for photos for commercial use that don’t cost a penny but will make your social feeds look like a million bucks, read on.

(Looking for free stock video sites? We’ve got you covered there, too.)

Bonus: Get the always-up-to-date social media image size cheat sheet. The free resource includes recommended photo dimensions for every type of image on every major network.

How to know if a stock photo is free to use

Before you go on a shopping spree (or… whatever it’s called when the thing you’re shopping for is totally free), it’s important to clearly understand how to know if a stock photo is free to use.

If you accidentally share something that doesn’t give you commercial rights, you might be in violation of copyright law — which could mean some serious consequences for your brand, or even you personally.

And unfortunately, “I didn’t know” won’t fly as a legal defense.

So look for clear descriptions on the stock photo website that say “commercial use allowed,” “commercial use and modifications allowed,” or “no known copyright restrictions.”

Anything licensed under the Creative Commons or public domain is fair game too.

But when in doubt, read the fine print.

You can dig more into understanding image copyright here, but here’s a handy flowchart that cuts to the chase:

understanding image copyright on social media flowchart

Source: Hootsuite

And now, onto the good stuff: free resources for social media photos that will wow your followers and get those likes rolling in.

39 free stock photo websites

1. Unsplash

Gorgeous, editorial style pics are everywhere here. Photographers upload their content in hopes of catching someone’s eye for future paid work. In the meantime, low- or no-budget brands can benefit from the wealth of stylish shots. Not sure what to search for? Browse featured collections like “Athletics,” “Travel,” or “Technology” to spark some inspiration.

two people walking along the banks of a river

Source: Kevin Lang on Unsplash

2. Gratisography

Gratisography is really pushing the whimsy here. Download any of their free high-resolution stock photos for whatever use you want, thanks to a “peace of mind” license. Lots of illustrations are available, too.

person holding mini doughnuts on each finger

Source: Gratisography

3. Adobe Stock Free Collection

Find free photos, vectors and videos courtesy of Adobe, which all meet the exact same licensing standards as the company’s paid content. Some shots look a little more posed and stock photo-y than others… but maybe that’s what you’re going for!

Heads up: you do need to create a (free) Adobe account to download.

smiling person wearing sunglasses and looking up towards the sky

Source: Adobe Stock Free Collection

4. Pikwizard

You guessed it: more free stock photos for editorial or commercial use. No attribution required at all here, so if you don’t want to give credit to the person who shot this person holding a pumpkin, you don’t have to.

person holding a pumpkin and wearing a black dress and black nail polish
Source: Pikwizard

5. RawPixel

RawPixel has a decent collection of Public Domain images (either photos that have fallen out of copyright, or has been dedicated to the public domain). You might find just what you’re looking for here… though you do need to sign up with a free account to get it.

6. Splitshire

Instantly download free high-resolution stock photos. Good news, because when you’re in a rush to get that Instagram post scheduled, sometimes there’s no time to log-in!

traveller walking through the white alleyways of Greece

Source: Splitshire

7. Burst (by Shopify)

Shopify wants its clients to have nice looking websites, so they’ve helped ‘em out with a collection of sleek, high-quality photos. A lot are (surprise) retail or service focused.

retail stylist arranging coats on hangers
Source:
Burst

8. Reshot

25,000-plus photos and 1,500-plus vector illustrations are at your fingertips here… including this chubby sea lion!

sea lions sitting on rocks in the ocean

Source: Reshot

9. Pixabay

Pixabay has some beautiful shots… millions of them, in fact. What more do you need to know?

view of Cinque Terre

Source: Pixabay

10. FoodiesFeed

Sometimes, you want your free stock photo site to focus. FoodiesFeed exclusively offers beautiful food photos. Not a great place to be looking if you’re reading this round-up just before lunch, FYI.

maple syrup pouring onto stack of pancakes with walnuts

Source: FoodiesFeed

11. StockSnap.io

Hundreds of new, free, high-resolution stock photos are added weekly here, in categories like “Nature,” “Dog,” and “Family.”

12. Pexels

Talented creators share their best free stock photos on Pexels. You can even explore the most-viewed photos for a hint of what’s really resonating with audiences at any given moment.

13. Snapwire Snaps

Seven new stock photos are uploaded each week. It’s a mixed bag, but they’re all beautiful… and, as you probably guessed, they’re all free.

14. Barn Images

While they do have images of barns, they also have images of other things: hands holding cell phones, beautiful vistas, and cups of coffee on a messy office desk.

cowshed with pigeons on the roof

Source: Barn Images

15. Freestocks.org

Three photographer pals create stock images in their spare time. You’ll find a lot of documentary-style shots here, which can give a social feed a much-needed dose of authenticity.

cyclist on bike path in urban centre

Source: Freestocks.org

16. Picspree

Okay, I’m going to start getting repetitive at a certain point, because it’s hard to say something new about another collection of royalty-free images and stock photos. But that doesn’t mean it’s not worth doing a little search here for some Insta-inspo!

17. Life of Pix

A “photographer of the week” feature puts the spotlight on Life of Pix’s talented contributors weekly.

18. Jay Mantri

Photographer Jay Matri has made a large selection of his photos available for free commercial use (“Do anything,” he says). We hope you like trees and waves!

misty trees

Source: Jay Mantri

19. ISO Republic

No restrictions on any of the ISO Republic photography — download to your hearts’ content and get to posting.

person with face painting of pride flag holding fist for Black Lives Matter movement

Source: ISO Republic

20. Styled Stock

Self-described as “femine” stock photography, the collections here are airy, bright, and generally have an “Instagram influencer making smoothies in the ‘burbs” vibe. Which sometimes is exactly what you need.

influencer setup with booties watch laptop and jewelry

Source: Styled Stock

21. Negative Space

People, places, things: all the usual fare you would want from a free stock photo website.

22. IM Free

One neat distinction from IM Free is that they also offer free web templates and icons, in addition to royalty-free imagery.

23. Freerange

Freerange promises “great photos”: what’s not to love? New free images daily.

24. Free Images

I mean, the name really says it all, doesn’t it?

basketball net set on backdrop of blue sky
Source: Free Images

25. Deposit Photos

All these free stock photo websites kind of look the same too… it’s like one endless collection. But that’s good! It means you have infinite sources to find exactly what you need to build engagement.

26. Flickr Commons

Here’s a trick to find free photos on Flickr: search for images that photographers have labelled with “Creative Commons” licensing! Or, just poke around the Flickr Commons, a database of public photography from around the world.

old image of pilots on plane

Source: Flickr

27. Magdeleine

Beautifully lit, high-resolution photos that have been “hand-picked,” whatever that means!

curious cat perched on office chair
Source: Magedleine

28. Picography

They’re gorgeous, they’re high-resolution, they’re (you guessed it) freeeee.

29. New Old Stock

Want to give your social feeds a vintage flair? Grab some of these free historical photos from the public archives.

historical black-and-white image of man standing in front of a New England gold mine

Source: New Old Stock

30. Realistic Shots

A lot of disembodied-hands-holding-smartphones. A lot of beaches. A lot of women in beachy hats. It’s a stock photo treasure trove!

31. Jeshoots

Photographer Jan Vasek shares their work, free for websites or commercial projects.

person in kitchen chopping kiwi and other fruit

Source: Jeshoots

32. SkitterPhoto

Explore the wide world of public domain through SkitterPhoto’s library. One cool feature: you can see how many downloads an image has had… helpful for avoiding an embarrassing copycat situation

33. Little Visuals

The late photographer Nic Jackson’s work remains available to use any way you want — his family has ensured all of his images will stay accessible and open to the public.

34. Morguefile

Morgue file was started back in ‘96 as a free image exchange for creative professionals and teachers. It’s still alive and well, with images now available for anyone and everyone to use however they see fit. There’s a lot of amateur stuff here, but also lots of hidden gems.

35. Picjumbo

Want Picjumbo to just choose photos for you? Sign up for their newsletter and they’ll deliver free stock to your inbox weekly.

woman holding cup of coffee and working on laptop
Source:
Picjumbo

36. Kaboom Pics

Find stylish (and very Instagrammable) photoshoots here at Kaboom. Hot editing idea: some of the textured photos could make cool backdrops or borders for any of these other stock photos you’ve just downloaded.

close up image of a rose with raindrops

Source: Kaboom Pics

37. Freepik

Looking for high-quality images, icons, vectors and templates? Freepik’s got you covered.

Note: Freepik operates on a freemium model, which means you don’t have to pay a monthly fee to use it—but if you want to access every feature, you’ll have to become a paid member.

38. The Gender Spectrum Collection

To help improve representation of gender in all its forms, Vice has compiled a collection of Creative-Commons-lisenced photos of gender-diverse and non-binary models for anyone to use.

two non-binary models napping together in bed
Source: Vice Gender Spectrum Collection

39. Nappy

Another cool initiative to improve representation in stock photography, Nappy only features photos of Black and brown models.

Black woman holding newborn baby

Source: Nappy

Whew! If you can’t find a stock image to suit your needs in this exhaustive list of resources… well, we don’t know what to tell you. Maybe consider using a stock video instead?

Found the perfect images? Use Hootsuite to easily upload, schedule, and promote them across multiple social networks.

Get Started

Do it better with Hootsuite, the all-in-one social media tool. Stay on top of things, grow, and beat the competition.

Free 30-Day Trial

Become a better social marketer.

Get expert social media advice delivered straight to your inbox.

By Stacey McLachlan

Stacey McLachlan is an award-winning writer and editor from Vancouver with more than a decade of experience working for print and digital publications.

She is editor-at-large for Western Living and Vancouver Magazine, author of the National Magazine Award-nominated 'City Informer' column, and a regular contributor to Dwell. Her previous work covers a wide range of topics, from SEO-focused thought-leadership to profiles of mushroom foragers, but her specialties include design, people, social media strategy, and humor.

You can usually find her at the beach, or cleaning sand out of her bag.

Read more by Stacey McLachlan

Related Articles

You’ve unlocked 60 days for $0
Hootsuite Offer