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HootSuite in 2011 ~ A Year End Recap

By Andy Au | 3 years ago | 26 Comments

Year End Roundup HeaderWith the HootSuite team constantly focusing on what’s next, it’s easy to lose sight of how far we’ve come. Looking in the rear view, 2011 was a watershed year for us as the HootSuite community soared from just over 1 million sign-ups at the end of 2010, to more than 2.7 million by mid-December – nearly tripling our userbase in one year.

Guided by your feedback and ideas, we’re proud to see how much of our road map we’ve covered in the past year with numerous iterations and integrations and we’re grateful to enjoy your continued support on this journey. From championship finals and tsunamis to revolutions and state of the unions – we’ve helped people connect, engage, manage, and broadcast what’s important to them. Sometimes triumphant, sometimes tragic, and at times trivial – our beloved dashboard has been a medium to help spread information, joy, hope, and… a remarkable amount of cat videos. So get cozy as we share our favorite memories and milestones from 2011…. with a special holiday greeting at the end.

January – #Winning

To start 2011, HootSuite CEO Ryan Holmes brought home the 2011 Mashable Award for Best Social Media Management Tool to share with the team. Plus, the HootSuite Affiliate Program spread its wings for the first time allowing HootFans around the world to earn commissions through their referrals.

FebruaryHootSuite Owly gives a speech – Egyptian Revolution

The world got smaller for us as HootSuite saw a huge spike in sign-ups and activity from Egypt after the Egyptian Government began blocking social networking/media sites during the uprising and subsequent revolution. HootSuite was used as a workaround to organize assistance and resistance, contact outside media, and monitor the status of loved ones. Our hearts went out to the affected people on the ground as we watched the updates until the government eventually blocked all Internet access. But our unique perspective was shared in National Geographic for posterity. February also saw US President Barack Obama tweeting from HootSuite as he simultaneously presented his State of the Union address. As well, we rolled out Facebook Page Management and HootSuite for Blackberry saw the addition of new LinkedIn, Foursquare, Facebook, and Twitter features.

Tweet from Obama during State of the Union AddressMarch – SXSWi, Social Analytics, and Secure Profiles

In response to user requests and feedback, HootSuite created a powerful Social Analytics tool allowing users to track and measure using over 30 report modules. Check out the introduction video featuring music from The Salteens. Our owls took SXSWi by storm – appearing on the front cover of the LA Times gathering enough attention to be named a top five influential brand at the event by the O’Reilly Radar. HootSuite also helped bring awareness for the Japan relief efforts during a Big in Japan panel and cathartic Japan tech meetup. HootSuite at SXSW - LA TimesFollowing notorious mistweets by @ChryslerAutos, @redcross and @marcjacobsintl – HootSuite rolled out the Secure Profiles feature to prevent errant tweets and rogue interns from derailing social efforts. After a limited release in January, the HootSuite Affiliate Program was opened to all HootSuite users.

April – Happy Owls

April started off with a laugh as HootSuite followed up last year’s 3-D dashboard with Happy Owls – a fictional, action-packed, in-dash game for April Fool’s Day. We acquired TwitterBar, now known as HootBar, providing an even more convenient way to tweet from the Firefox browser. Application-wide SSL protection and the Liechtensteinian-hosted owl.li and ht.li were added as url shortener options. The HootSuite Translation Project also completed a localized Spanish version of the web dashboard along with a Spanish social media infographic

May – HootUp with HootSuite

The month of May saw the launch of HootUps – casual, fan-created events to share swag, tips and tactics starting in Victoria, Canada and Tokyo. On May 6th, Ryan Holmes attended the IIMA Fusion 2011 Conference. The HootSuite team collaborated with Social Media Coach, Nichole Kelly, for a 5-part white paper series on measuring social media for ROI.

HooSuite Owls
HootUp with some HootFans

June – Still Big in Japan

Japanese OwlyThe start of summer began with the addition of new publishing tools including a comprehensive calendar view, limited profiles, and a handy profile picker. BlackBerry users were treated to Facebook Search and Event streams as well as Twitter List management. HootSuite also celebrated the 1-year anniversary of HootSuite Japan with a cherry blossom themed wallpaper, an Owly Design Contest (winning design displayed on the left) to go along with the fully localized Japanese versions of the web and mobile dashboards.

Owling in Vancouver

July – A Milli a Milli

On July 5, just seven months after reaching our first million, HootSuite grew to two million users and released another infographic to share the success. We also embarked on an island retreat. A big thank you to the folks at Galiano Island’s Bodega Ridge for their warm hospitality. In honor of the owling meme that swept the Interwebs, we held an owling contest resulting in a parliament of HootFans in their best owl poses. We kept the motor running through the summer with an affiliate program refresh, and the beta launch of HootSuite for Keitai – Japanese feature phones. To cap a busy month, HootSuite also published a real estate industry sheet to coincide with CEO Ryan Holmes‘ appearance at Real Estate Connect in San Francisco, while community builder Dave Olson shared stories with newspaper editors in New Orleans.

August – Summer Refreshment

The dog days of summer were coming to a close as we brought new Facebook integrations including new processes for posting to Pages and Profiles and more ways to monitor Facebook walls, news, events, and comments along with scheduling and assignment capabilities right from the dashboard. This time, the release video featured an ultra-danceable track by Hey Ocean!. August 9th was a major milestone for HootSuite University as the social media certification program relaunched with new features, videos, webinars, and #HSUchat – a weekly Twitter conversation covering compelling social media topics with certified pros.

September – More Everything

September saw the addition of more owls, tools, and financing. HootSuite closed $3 million in debt bridge financing, and acquired TwapperKeeper – a social storage and reporting tool – and What the Trend – a web service which shares user-defined explanations of trending topics on Twitter. On top of that, HootSuite HQ welcomed three executive owls to the team – Steve Johnson CRO, Darren Suomi VP of Sales, and Greg Gunn VP of Business Development. Kicking off with Greg’s appearance at Salesforce‘s annual Dreamforce Conference, the start of autumn saw HootSuite owls spreading their sage social media wisdom at events around the world.

October – Get Linked

It was a Happy Owlloween as HootSuite themed pictures and tweets came through – including jack-owl-lanterns and costumes. The dashboard was enhanced with deeper LinkedIn functionality after becoming a charter member of the LinkedIn Certified Developer Program and mobile users were treated to updated support for iOS 5. The autumn acquisitions continued as GeoToko – a location based marketing and analytics platform – also came under HootSuite’s wing.

November – App-y Thoughts

The releases kept coming as HootSuite joined a select few as an official launch partner for the Google+ Pages trial – launching Google+ integration for the dash – and fulfilling a popular request. The HootSuite App Directory took a huge leap forward going live with new networks – YouTube, Flickr, Tumblr, and Get Satisfaction. Oh, we also celebrated our third birthday!

HootSuite 3rd AnniversaryDecember – Bright Nights

December showed no signs of slowing down for HootSuite as we released three more networks for the App Directory: Constant Contact, Summify and Formulists. Making it two years in a row, HootSuite was honored at the Digi Awards as a Top Digital Company after last year’s award for Digital Media Technology of the Year. Plus, HootSuite’s Top Trending Twitter Topics Infographic made a splash by summarizing the most popular Twitter trends of 2011. Many glorious memories were made during the HootSuite winter retreat as the team was treated to a great time soaking in hot springs. Many thanks to the crew at Harrison Hot Springs Resort and Spa.

Festive Wishes

2011 has been a whirlwind of progress and we wouldn’t be where we are today without the continued support of our (almost) 3 million beloved owls. Special thanks to each of you for contributing to our collective social media revolution. Finally, from everyone at HootSuite HQ, we wish you and yours a happy holiday and a healthy and prosperous new year. We are honored to build tools for you and truly look forward to hoot’ing along with you for years to come.

HootSuite Owls in Sweaters
Season’s Greetings from HootSuite

(Top Row) Dave, VP Community; Greg, VP Biz Dev;  Simon, CTO  (Lower Row) Ryan, CEO;  Mika, dog

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25 comments
Dave Olson
Dave Olson

As we've grown from a small start-up to a larger company, we've added much more diversity to our team. Thanks for reminding us ;-)

Dave Olson
Dave Olson

Thanks for the great feedback. Keep in mind, we have an Italian Twitter account now too @HootSuite_IT. Enjoy and keep the comments coming!

Alessandro Sconto
Alessandro Sconto

Very Impressive the milestones and achievements Hootsuite has had over the last 12 Months. We use it at work and work with over 30 different account.Hootsuite is great on how user friendly it is. Just a little click of a mouse or hover of the account to distinguish which account you are using. It would be great if you could integrate more different types of accounts like more social bookmarking sites.

Aeronaves
Aeronaves

hanks for that! Great holiday picture LOL and Merry Christmas to you all!

rei das massa
rei das massa

coloquem tradução em portugues Brasil certo?

kevin
kevin

Happy new year, happy new owl! many many many owls! :D

Luis Alcala
Luis Alcala

I am just entering this bussines ,hopping learn about it at my sixty one. Iwant to wish all of you the best in the coming year

Julio Cuc
Julio Cuc

Memorable, Congrats and keep walking. :D Happy New Year!

JackL
JackL

What a great year. Merry Christmas and Happy New Year, everyone!

Ray Haywood
Ray Haywood

To the Hootsuite team,

What an absolutely EXCELLENT business you are! You are helping my business become far more efficient in its social media marketing.

I also love your style of emails, blogs and the funny picture of you guys.

On a different note, your firm also encourages me to try and learn to code as the potential of these skills are massive.

Peace out!

Ray Haywood

Chris Rainey
Chris Rainey

We love Hootsuite here at Unclaimed Baggage and can't wait to use it even more in 2012!

Suzy Tonini
Suzy Tonini

You Hootsuite guys and gals rock! Here's to a stellar 2012!!

Voncelle Volté
Voncelle Volté

Na Zdorovie, to all of my friends at HootSuite. If it weren't for Mika, that place would fall apart. May 2012 be triple the success of 2011.

Stay tuned into The Light.

Illuminatingly,

Voncelle Volté

Chitra@SocialVani
Chitra@SocialVani

Thanks for the newsletter. I love HootSuite. Started using 3-4 back and it has eased my social media operations as a small business owner.

Carece
Carece

Congratulations on a very successful year! Happy Holidays and Happy New Year! Looking forward to an even better year together in 2012!!

Lorri Ratzlaff
Lorri Ratzlaff

LOVE you guys! You make my work just a little bit easier every day! Thanks for that! Great holiday picture LOL and Merry Christmas to you all!

Paul Schraeder
Paul Schraeder

Happy Holidays HootSuite! Thanks for everything - you make my life so much easier! Best, @paulSchraeder

Bruce Bergen
Bruce Bergen

Recently started using HootSuite. In less than a day I was able to do far more on HS than I could with TweetDeck. MUCH better fit for me. Can't wait to learn more.

Min
Min

Merry X ' mas and Happy new year 2012

Jirina Ribbens
Jirina Ribbens

Thanks for your Holiday Greetings. Love your product.

And nice photo, but it begs for some diversity at the top. A woman, another race?

Good luck to make a change in 2012.

Cheers,

Jirina

Janneke
Janneke

I have asked through mail and twitter numerous times if there is a possibility to have a yearly payment plan for pro membership. These monthly payments are just an administrative hassle, I would prefer to pay a yearly fee. Please respond this time!!!!

Regards Janneke

Andy Au
Andy Au

Hi Janneke,

Thanks for reaching out. If our support team hasn't contacted you yet, fill out a ticket at our Help Desk.

Joanne Watson
Joanne Watson

Wow! What a great success story. I originally signed up for your service because it was Canadian and because I loved the concept of one entry hitting all of my social platforms.

Your success is exciting and I feel this blog is a must read for all Canadians and for each of us who want global democracy and peace.

Thank you.