The MediaLeaders founder, Josh Ochs collaborated with the HootSuite Enterprise team to execute a social marketing campaign designed to track a customer’s path from tweet to transaction for the Palms Hotel in Las Vegas.
The objective? Tie room bookings and transactions to specific social media actions — like tweets or Facebook posts — gathering metrics to allow the team to optimize their messaging and outreach tactics.
Find out how the Las Vegas resort, known for its celebrity clientele, executed their social media strategy and which HootSuite features they used in the process.
Anatomy of a Tweet ~ A HootSuite Case Study with @Palms International Versions
Anatomy of a Tweet – Case Study (Deutsch)