The Australian Football League has taken to social media to boost their brand. The League uses Twitter to promote the Grand Final — an annual Australia rules football match — as well as engage their fans, share live updates and document their prestigious award ceremonies.
The Grand Final game starts Saturday at 14:30 AEST (4:30 GMT).
The AFL Facebook page is a haven of social activity — with videos, pictures and thousands of fan fuelled discussions. They share weekly podcasts throughout the season to keep fans up to date with all the league happenings, while also giving them access to expert analysis.
We’ve put together your vital guide to following the Grand Final on social this weekend.
Grand Final Weekend
The Australian Football League runs the highest competitive level of Australian Football in the world and is a vital thread in the cultural fabric of Australia. The sport, conceived in 1858, is dynamic, stamina driven and unforgiving.
More than six million people have attended Australian Football League matches live in the last eight seasons, making it Australia’s most watched live sport. Fans travel from all over the country to barrack for their team at the Melbourne Cricket Ground.
The final for the AFL between the Fremantle Dockers and Hawthorn Hawks is this Saturday and promises to be a great match. Here are a few tips to keep up with all the action before, during and after the event.
Set Up Your Social Media Stadium
Prepare everything before the game starts, that way you can follow the action online without taking your attention away from the game. To do so, get intimate with the AFL and your favourite team.
- Follow AFL on Twitter, Facebook and Google+.
- Follow @HawthornFC, the league standing champs
- Follow @Fremantle_FC in their first Grand Final appearance
No matter who you’re cheering for, create a stream to monitor the action from both sides.
Don’t forget to include these hashtags:
- AFL Official: #AFLGF, #AFLGrandFinal, #AFLFinals
- Hawthorn Hawks: #Hawks, #GoHawks
- Fremantle Dockers: #Dockers, #GoDockers, #GoFreo, #OneToGo
Get Ready for the Ball-Up
Make sure you cover all the action by setting up streams for all the relevant hashtags, journalists, fan comments and media outlets.
Don’t forget these footy journalists who are guaranteed to have a keen insight to the match:
- Jacqui Reed – Sports reporter at the Herald Sun
- Patrick Keane – Media relations manager for the AFL
- Nick Bowen – Contributor at AFL.com
#Tip: Win tickets to the final by engaging with #AFLlivesite right up to game time.
Get Inside the Player’s Head
Ever wonder what’s going through players heads before the most important event of their career? Create a new stream of your custom Grand Final Twitter List, include key players from both teams.
From the Hawks:
- Josh Gibson – The tough defender
- Buddy Franklin – The athletic big man
- Luke Hodge – Captain and competitor on the TV series ‘Australia’s Greatest Athlete’
From the Dockers:
- Lachie Neale – The speed demon
- Michael Barlow – A broken leg couldn’t slow him down
- Matthew Pavlich – Captain and footy veteran
#Tip: Follow @MCC_Members. A select group of members attend the final every year, so they’re experienced Grand Final viewers. Their account pushes out informative and hilarious tweets.
Watch the AFL Live
How are you preparing for the big game? Let us know in the comments below.
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