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7-Step Guide to Social Media Success in Healthcare ~ HootSuite University Lecture Series

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Doctor OwlyEstablishing and maintaining a trusted online presence is crucial for brands. But what about heavily regulated industries and verticals? In the healthcare industry, for example, strict parameters are set by the FDA, but little guidance has been provided around social media activity.

As a brand in this industry, how can you safely engage and build relationships with your customers on social media, even when it comes to sensitive material?

While other brands are still tentatively testing the waters, how can you blaze the trail on social in this risk averse environment?

HootSuite University is proud to present this 7-Step Guide to Social Media in the Healthcare Industry with Matt Noe and Mark MacDonald, two strategic leaders from the creative agency, MEplusYOU.

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Learn from the experts on how to succeed with social in the healthcare industry amidst the unique implications and challenges. Explore tactical tips, best practices, and business examples of brands who are doing it right.

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Looking to continue your social media education? Enroll in HootSuite University to enjoy continued access to our Lecture Series, social media courseware, and the HootSuite Certification Program.

 

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The Dos & Don’ts of Social Media Etiquette ~ Educate & Empower Your Social Business

  Social Media Security ~ Avoiding Online Blunders With Twitter hacks, social media blunders, and online security breaches on the rise, it’s clear that even the biggest brands are not adequately prepared for a social media crisis. The Altimeter Group analyzed 50 high profile crises and determined that 76% of them could have been minimized

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How Social Media Consultants Succeed with HootSuite University ~ Featured Certified Professional

  The Featured Certified Professional Series shares the social media stories of our dedicated HootSuite University students, highlighting their unique challenges and accomplishments. Learn from professionals in a variety of industries and sectors, who are committed and invested in their social media education.   This week, we’re pleased to introduce Brian Mulawka, Social Media and

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How to Protect Your Brand Against Social Media Hackers ~ HootSuite University Lecture Series

Wherever legitimate users go to consume and share content, fraudulent users are standing by, looking to gain access to that same distribution channel. Whether it’s a comment forum, a social network, a content management system, or your personal email, the results of this hacking can be widespread and negative for your brand. With so many

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Staying Current on Social Trends Using HootSuite University ~ Featured Certified Professional

The Featured Certified Professional Series shares the social media stories of our dedicated HootSuite University students, highlighting their unique challenges and accomplishments. Learn from professionals in a variety of industries and sectors, who are committed and invested in their social media education.     This week, we’re pleased to introduce Alissa Imperatore, Marketing Manager at

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HootSuite University in Spanish!

HootSuite University is the industry standard for social media education, delivering current, tactical video courseware on social media and the HootSuite dashboard, supporting social media professionals around the world. ¿Hablas español? We’re pleased to announce that all of our updated HootSuite courseware, worksheets and exams have been translated into Spanish! We spoke to some of

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