Over the past year, HootSuite University has released over 30 Lecture Series featuring strategy and best practices from industry leaders in the social space. To cap off 2012, we’re celebrating 12 of these leading educators and sharing their powerful content, to help you sprint to the finish line and hit the ground running in 2013. Check back
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Over the past year, HootSuite University has released over 30 Lecture Series featuring expertise and best practices from industry thought leaders in the social space. To cap off 2012, we’re celebrating 12 of these leading educators and sharing their powerful content on social media, to help you sprint to the finish line and hit the ground running in
Read more
Over the past year, HootSuite University has released over 30 Lecture Series featuring industry thought leaders in the social space. To cap off 2012, we’re celebrating 12 of these leading educators and sharing their powerful content on social media, to help you sprint to the finish line and hit the ground running in 2013. Check
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There are 3 guiding principles that create the backbone for a successful social customer service strategy: We’re everywhere. We’re available. We’re helping. These might sound simple, but sometimes less is more. And by following these key principles, your support team can find creative ways to address problems, humanize your conversations online, and create moments of
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When Audi released their new A8 model, they wanted an influencer to take it for a test drive. But they didn’t call Brad Pitt or Oprah. They called a 41 year old, somewhat shy graphic designer and trade school graduate. Why? Because that person was an online influencer with 80,000 followers and a Klout score
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If content is king, then context is a religion. Day to day, we communicate differently depending on where we are and who we’re talking to. For the same reason, as marketers, we shouldn’t be putting out the same content across different platforms to different customers. With today’s drastic change in media consumption, how can you
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Inspiring, shocking, cute, sexy, fearful, angry, controversial. These are just a few of the emotive sparks that get people sharing content online. According to a study on the psychology of social sharing, evoking certain emotions can help increase the chance of content being shared. Do you use social video to drive results? Are your videos
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The Featured Certified Professional Series shares the social media stories of our dedicated HootSuite University students, highlighting their unique challenges and accomplishments. Learn from professionals in a variety of industries and sectors, who are committed and invested in their social media education. This week, we’re pleased to introduce Andy Wyatt, Project Manager of Social
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Dr. William J. Ward (a.k.a @DR4WARD), is the Social Media Professor at the S.I. Newhouse School of Public Communications at Syracuse University. He’s been ranked one of the Top Marketing Professors in the World on Twitter by Social Media Marketing Magazine. Yesterday, we talked about his unique history and forward-thinking ways. Read the story here,
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The Featured Certified Professional Series shares the social media stories of our dedicated HootSuite University students, highlighting their unique challenges and accomplishments. Learn from professionals in a variety of industries and sectors, who are committed and invested in their social media education. This week, we’re pleased to introduce Julian Sanders, Computer Manager at London Drugs
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