All posts by Allie Russell


Staying Current on Social Trends Using HootSuite University ~ Featured Certified Professional

The Featured Certified Professional Series shares the social media stories of our dedicated HootSuite University students, highlighting their unique challenges and accomplishments. Learn from professionals in a variety of industries and sectors, who are committed and invested in their social media education.     This week, we’re pleased to introduce Alissa Imperatore, Marketing Manager at

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HootSuite University in Spanish!

HootSuite University is the industry standard for social media education, delivering current, tactical video courseware on social media and the HootSuite dashboard, supporting social media professionals around the world. ¿Hablas español? We’re pleased to announce that all of our updated HootSuite courseware, worksheets and exams have been translated into Spanish! We spoke to some of

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New, Comprehensive Courseware to Succeed with Social

Looking to maximize and streamline your social efforts? HootSuite University is proud to release all new, updated and extensive video courseware on how to use the HootSuite dashboard. Three comprehensive courses walk through the features, functionalities and best practices for leveraging the dashboard, and provide students the opportunity to earn their HootSuite Certification – industry-recognized

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How to Reorganize Your Business around Social Media ~ HootSuite University Lecture Series

Even the savviest organizations may struggle to keep up with today’s ever-changing social landscape. The most important first step towards achieving social success is getting your teams and departments organized around social media. Your company might be on Twitter and Facebook, but are you truly a social business? And across the departments of your company,

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Five Ways Your Competition is Not Leveraging Social, Yet

Over the past year, HootSuite University has released over 30 Lecture Series featuring industry thought leaders in the social space. In this one, learn how you can stay ahead of your competition by being smart with social media.  In today’s social age, you can’t just show up with a “sales message.” That kind of communication will come across

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Lorien Henson, HootSuite Events Marketing Manager

Day 10: Six Social Media Tips for Hosting Events ~ 12 Days of Lecture Series

Over the past year, HootSuite University has released over 30 Lecture Series featuring expertise and best practices from industry thought leaders in the social space. To cap off 2012, we’re celebrating 12 of these leading educators and sharing their powerful content on social media, to help you sprint to the finish line and hit the ground running in 2013.

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