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HootSuite iPhone Update – Video

A quick preview of the updated HootSuite for iPhone app, featuring translation to & from 50+ languages, geo-location tagging, Facebook Profile and Page integration, and a number of interface enhancements. This release will assist marketers in updating campaigns and tracking international brand mentions, as well as travelers seeking info in foreign lands and sharing locations

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Applying Social Media Measurement to the Sales Funnel – White Paper

Applying Social Media Measurement to the Sales Funnel is the second White Paper in the 5-part series by HootSuite and Nichole Kelly which demonstrate how to successfully measure social media to determine the return on your investment. Building on the social media measurement practices discussed in the first White Paper — Introduction to Social Media

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#HootSuite International Events and Interviews ~ News Roundup

There is no shortage of buzz around the nest these days. The HootSuite Translation Project is in full swing with new languages on the way, we’ve authored a series of White Papers Series On Measuring Social Media, plus the releases keep coming with social analytics and ways to keep your profiles secure. This News Roundup

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Introduction to Social Media Measurement With HootSuite – White Paper

Today there is an increased expectation for marketers to demonstrate the value that social media provides. The task, however, has proven to be extremely difficult because the language of social media metrics – “Likes,” followers, @replies, etc. – is different than the traditional metrics of sales, cost and revenue, by which most measure success. With

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