Hootsuite Social Media Management » Angela Leung http://blog.hootsuite.com Engage, Monitor, Collaborate and Analyze, Securely Fri, 30 Jan 2015 21:35:59 +0000 en-US hourly 1 http://wordpress.org/?v=4.1 @Invoker at Techweek Chicago 2012 http://blog.hootsuite.com/techweek-2012/ http://blog.hootsuite.com/techweek-2012/#comments Thu, 21 Jun 2012 15:45:42 +0000 http://blog.hootsuite.com/?p=25396 HootSuite CEO, Ryan Holmes, AKA @invoker hits the windy city for Chicago’s Techweek 2012 from June 22 to 26, 2012. Ryan will be giving a presentation about the... Read More

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Techweek 2012 logo large

HootSuite CEO, Ryan Holmes, AKA @invoker hits the windy city for Chicago’s Techweek 2012 from June 22 to 26, 2012. Ryan will be giving a presentation about the influence of social media in our community and internationally.

Attend Techweek 2012 to rub elbows with tech industry leaders and trailblazers at one of the world’s biggest tech events.

How Social Media Changes Peoples’ Lives

Ryan Holmes HeadshotRyan will be speaking at Techweek 2012 about How Social Media Changes People’s Lives. Social media touches upon every aspect of our lives from our personal lives to the workplace to the greater community, playing a role in protests, political revolutions and international events. Ryan will give a bird’s eye view of the impact social media has on our society.

Don’t miss Ryan’s talk this Friday, taking place on the Main Stage (222 Merchandise Mart Plaza, Chicago, IL) from 4:00pm – 4:45pm CST.

Techweek 2012

The Techweek Conference brings together 2000 brands, 300 speakers and 100 exhibitors along with tech heavy hitters such as Maya Leibman (CIO of American Airlines) and Matt Mickiewicz (Co-Founder of 99 Designs). Not to mention a kick-off keynote speech from Chicago Mayor Rahm Emanuel on opening day.

This year’s Tech Week Conference theme is the “life cycle of an emerging technology business.” Entrepreneurs from Groupon to GrubHub will be at the expo to talk shop about the trials, errors and successes of startup companies in today’s tech and business industries.

See you in Chicago

At HootSuite HQ, we’re looking forward to seeing what Ryan brings to the talks. If you’re in the area, drop by, say hi, and get the straight goods on social from industry experts.

Stay looped in during the event by following @thetechweek @HootSuiteEvents and #TW2012chi.

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Social on the Go ~ New Mobile #HootGuide http://blog.hootsuite.com/hootguide-mobile/ http://blog.hootsuite.com/hootguide-mobile/#comments Wed, 20 Jun 2012 12:30:51 +0000 http://blog.hootsuite.com/?p=25349 Take the HootSuite dashboard with you wherever you go. HootSuite mobile is available for iPhone, iPad, Android, Blackberry and Keitai. Whether you’re commuting, at an event or just... Read More

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HootGuide IconTake the HootSuite dashboard with you wherever you go. HootSuite mobile is available for iPhone, iPad, Android, Blackberry and Keitai. Whether you’re commuting, at an event or just away from your desk, HootSuite provides powerful mobile solutions – keeping you tapped in without being wired in.

Our free HootGuide – Social on the Go is next in a series of HootGuides released by HootSuite. Through this series, you will learn the ins and outs of the dashboard’s many features. This HootGuide is dedicated to showing you how to best use HootSuite’s mobile applications.

What’s Inside

HootGuide MobileFind out how to use HootSuite’s mobile tools to help your organization build an effective social media strategy, monitor brand engagement, and protect your data.
Download HootGuide Now

To help make the most of your HootSuite mobile app, learn tips and tactics on how to set push notifications, customized search streams, scheduling messages and creating secure profiles.

This HootGuide includes the following mobile features:

  • Push Notifications for iPhone/iPad
  • Search Streams
  • Schedule Messages
  • Secure Profiles

Insights Into Success

This HootGuide is the sixth in the series dedicated to advanced HootSuite functionality. As we continue this series, you can expect additional HootGuides on the many features of HootSuite Enterprise for engagement, measurement, collaboration, and security.

Enterprise is HootSuite’s top tier plan, with the most advanced functionality, training and support available. Built for business, Enterprise allows organizations to become truly social.

Previous HootGuides:

  • Using Google Analytics with HootSuite
  • Using Geo-Location and Targeting with HootSuite
  • New Facebook Brand Pages Best Practices
  • Using Social Media Security Tools with HootSuite
  • Collaboration with HootSuite Teams

Want to read the other HootGuides? Access them all here.

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To Eat or Tweet: How Social Media Has Changed Dining Out http://blog.hootsuite.com/dining-social-media/ http://blog.hootsuite.com/dining-social-media/#comments Mon, 18 Jun 2012 17:00:53 +0000 http://blog.hootsuite.com/?p=25070 It’s lunch time, you’re looking for a place to eat, you don’t have reservations. What’s the first thing you do? Check Urbanspoon or Yelp on your mobile phone... Read More

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It’s lunch time, you’re looking for a place to eat, you don’t have reservations. What’s the first thing you do? Check Urbanspoon or Yelp on your mobile phone for nearby hot restaurants.

Social media has changed the face of the dining industry, shifting the power of restaurant reputation management from publicists to consumers. That’s the way it should be. After all, if customers are footing the bill for food and ambiance, they should get a say in a restaurant’s reputation.

Phones Over Forks

Not long ago, before the prevalence of social media, your phone was on the dinner table because you were expecting a call. Now, if your phone is on the table, it’s because you’re going to Tweet a picture and pithy comment (under 140 characters!) about your food. Instantly, the restaurant that you’re eating at gets a review, broadcasted to all your followers on multiple social networks.

How does this influence the restaurant? Plating has reached new heights of innovation and beauty, more often than not, restaurants are using their plates as canvases with the food stylistically placed around the plate just for that photo op when the dish hits the table and your phone is posed over the plate before your fork.

The consumer can scream a message to the world in mere seconds, with photo evidence and maybe even video. Nothing is more effective marketing than a juicy photo of a sizzling steak or a fresh, colorful salad.

Restaurant Reputation

Consumers can do so much more than just post photos to Twitter and Facebook to praise (or harm) a restaurant’s reputation with a click of a camera phone. Other social media platforms also include Foursquare, Instagram, Path and the intricate network of bloggers on Urbanspoon and Yelp.

Instagram and Path allow users to post photos to their followers. Both social platforms can also link to Facebook and Twitter as well as Foursquare, indicating the exact restaurant and location where the photo was taken. It’s pretty much a quick, instant restaurant review. This takes the word-of-mouth recommendation to an international scale.

I’m sure I am not the first to admit that I have planned international trips based on other food bloggers’ reviews and photos. In addition to full-blown blog reviews, Foursquare is also a great resource with a special section for consumers to post tips and comments about the places they visit, i.e. favorite dishes.

Food Bloggers

Urbanspoon and Yelp are supported by consumers, most of which are food bloggers. Who isn’t a food blogger these days, or a ‘foodie,’ a term that applies to practically anyone who eats. Foodies consider themselves experts, whether they have formal culinary training or not, and they’re not shy about telling the world about good and bad dining experiences. Urbanspoon even has listings of top bloggers in almost every major English speaking city in the world.

Food blogging has altered the dining experience, built communities of food enthusiasts and created a new breed of diner: the snap happy, social media savvy, food blogger. The food blogger is now armed with the authority to raise a restaurant’s reputation or expose a restaurant’s faults with a few keystrokes and amplified social media messages. The City of Richmond in Canada believes in the concept so much that the city launched a high profile (promoted by social media, of course) job search to find a food blogger to eat and blog for 365 days about the restaurants in Richmond. After many Tweets, a Facebook public voting poll and Skype interviews, the lucky candidate is Lindsay Anderson. I can’t wait to see her blog posts!

If anyone watches the popular Food Network TV show, Eat St., you’ll notice that almost every other customer being interviewed on screen is a food blogger. Food bloggers are taking over the restaurant review scene, with social media as their prime tools of communication.

Now back to the original question, where are we going to eat? Let’s check Urbanspoon.

For more on food according to the Urbanspoon‘s #1 bloggers, check out:

Who’s your favorite food blogger? Let us know in the comments.

 

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http://blog.hootsuite.com/dining-social-media/feed/ 18 To Eat or Tweet: How Social Media Has Changed Dining Out - HootSuite Social Media Management It’s lunch time, you’re looking for a place to eat, you don’t have reservations. What’s the first thing you do? Check Urbanspoon or Yelp on your mobile phone for nearby hot restaurants. Social media has changed the face of the dining industry, shifting the power of restaurant reputation man Strategy camera phone restuarant foursquare_tips screen shot eat-street-logo
Social Media is Sweet: A HootSuite Story http://blog.hootsuite.com/brand-video/ http://blog.hootsuite.com/brand-video/#comments Thu, 14 Jun 2012 13:00:51 +0000 http://blog.hootsuite.com/?p=25213 Despite social media’s rapid adoption, many people and businesses have shied away from it for lack of understanding of how it can add value. For this reason, HootSuite... Read More

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Despite social media’s rapid adoption, many people and businesses have shied away from it for lack of understanding of how it can add value. For this reason, HootSuite created a video that illustrates just how simple and useful social media can be.

At its core, social media is about connecting people and sharing information. The video tells a story of how sharing a single update can spark a larger conversation – between a student, a baker and a bank. It also highlights how a social media dashboard, like HootSuite, can help you streamline your social media efforts.

Life is better when we share. So please do share. Share the video with your boss who’s hesitant to try social media, with your clients unfamiliar with how social media can help their business, and to anyone who just doesn’t quite get it, yet. Bonus points, if you find the easter eggs.

Special thanks to: Giant Ant for producing the video, Jon and Roy for their catchy song ‘A Little Bit Of Love’, G&F Financial and Nelson the Seagull for providing filming locations.

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http://blog.hootsuite.com/brand-video/feed/ 34 Social Media is Sweet: A HootSuite Story - HootSuite Social Media Management Despite social media’s rapid adoption, many people and businesses have shied away from it for lack of understanding of how it can add value. For this reason, HootSuite created a video that illustrates just how simple and useful social media can be. At its core, social media is about connecting pe Company News,Fun,New Resources,News & Events,Twitter
4 Tips For Using HootSuite Mobile at Conferences http://blog.hootsuite.com/mobile-at-conferences/ http://blog.hootsuite.com/mobile-at-conferences/#comments Wed, 13 Jun 2012 16:00:44 +0000 http://blog.hootsuite.com/?p=24999 Using HootSuite mobile at events? Conference veteran and HootSuite VP Community, DaveO, reveals secrets, tips and advice on how to best use HootSuite mobile apps at events. DaveO... Read More

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Using HootSuite mobile at events? Conference veteran and HootSuite VP Community, DaveO, reveals secrets, tips and advice on how to best use HootSuite mobile apps at events.

DaveO moves (and talks) fast. If you didn’t catch all the nuggets of wisdom above, we’ve summarized 4 of his tactics:

Conference Attendees

Get more out of attending your next conference. Don’t just meet new contacts, add them to your social network immediately, follow up, collaborate and make your conference participation more meaningful. Use HootSuite mobile the following ways…

1. Check in with social, stay informed.

What’s the first thing you would do when you step into a conference? Check in on Foursquare, no doubt. As soon as you check in, you will then be alerted of tips and deals related to the venue you’re at.

Don’t forget to check into Facebook too. Why? To alert your friends and colleagues of where you are. Odds are, some of your business contacts will be at the same event. If that doesn’t enhance your conference experience, wait until you set up your custom streams on the HootSuite dashboard.

2. Use search streams to stay connected on location

To get the most out of your social media experience at conferences, take a tip from DaveO and set up custom search streams on the HootSuite mobile dashboard with conference hashtags. This way, you can:

  • Connect with fellow conference attendees who are tweeting about the event
  • Quickly respond to hashtag Tweets and stay up-to-date on conference happenings in real-time
  • Zero in on relevant Tweets by creating search streams
  • Use autocomplete within search streams to save keystrokes

Handy tip: Use geo-located searches to find attendees who are tweeting near you.

Networking Made Easy

3. Network better at a conference or event with these simple steps.

Social media makes networking less scary. You can break the ice over a Tweet, spark a conversation over a common hashtag or status update:

  • Post LinkedIn status updates to alert contacts of your participation in the conference.
  • Check in on Facebook and update your status so friends know where you are. Better yet, upload a photo and tag the location!
  • Follow contacts right away on Twitter after meeting them. Just hand them your phone instead of your business card to swap contact info instead of remembering to look them up later.
  • Add new contacts to custom lists on the HootSuite mobile dashboard for easy access later.
  • Create a list of attendees and speakers ahead of time to conveniently track conversations and updates.

hootsuite lists

Conference Organizers

4. Blow it up.

We have a tool for Conference Organizers too! How are you going to pull conference attendees’ eyeballs off their phones and up onto the big stage? HootFeed is your answer.

HootFeed is a new HootSuite feature that displays audience Tweets on the big screen. Organizers choose keywords or hashtags and HootFeed ‘auto-magically’ streams Tweets that include them. These Tweets can also be displayed on small screens throughout the conference, creating an interactive and lively atmosphere where everyone can see each other’s Tweets and make connections.

hootfeed wide

HootFeed in action

HootSuite in Your Hands

Have you tried our mobile apps? HootSuite mobile apps are available to download for iPhone and iPad (iOS), Android and Blackberry.

It doesn’t end there. We have many more resources to put your conference on the map. Check out these helpful links and get the most out of your HootSuite mobile app:

HootGuide:
Geolocation for iPhone

HootTips:
Bump to follow
Geotag and Checkins

 

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http://blog.hootsuite.com/mobile-at-conferences/feed/ 4 4 Tips For Using HootSuite Mobile at Conferences - HootSuite Social Media Management Using HootSuite mobile at events? Conference veteran and HootSuite VP Community, DaveO, reveals secrets, tips and advice on how to best use HootSuite mobile apps at events. DaveO moves (and talks) fast. If you didn't catch all the nuggets of wisdom above, we've summarized 4 of his tactics: Conferen iPad,iPhone,Mobile,Other Devices hoot geo location hootsuite lists hootfeed wide tryitnow-button
Grab a Slice of Freemium Pie ~ A Digestible Infographic http://blog.hootsuite.com/infographic-freemium-pie/ http://blog.hootsuite.com/infographic-freemium-pie/#comments Mon, 11 Jun 2012 13:00:03 +0000 http://blog.hootsuite.com/?p=24865 What are two things that everyone loves? Pies and infographics. What did we do at HootSuite? Combine those two things to illustrate the parallels between the Freemium Business... Read More

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freemium pie banner

What are two things that everyone loves? Pies and infographics.

What did we do at HootSuite? Combine those two things to illustrate the parallels between the Freemium Business Model (used by Skype, Dropbox and of course HootSuite) and baking a pie. As big fans of contests, we also entered it into the Information is Beautiful Awards. Try not to drool as you look through the recipe for how to grow a successful freemium-based social media dashboard. See the full infographic here.

Fat Fridays

The biggest challenge for us was turning something very technical (a cloud-based, SaaS business model) into an easy to understand and visually compelling graphic. We got the idea of using pie as a metaphor from something we call Fat Fridays here at HootSuite, where everybody pigs out on homemade pastries at the end of the week (Example: 1, 2).

Secret Ingredients

The infographic offers step by step instructions on how to incorporate all the key ingredients for freemium success: a huge base of free users, a handful of paid users, cheap data storage, cloud technology and an enthusiastic user community. We decided to make the technical content a little warmer by combining computer generated graphs and charts with hand drawn line art – a fitting way to represent a technology that brings people together.

The Technical Stuff

Drawings and text are supported by a sprinkling of graphs to emphasize compelling stats from sources including USA Today and TechCrunch. See the breakdown of Corporate Social Spending, Social Media Usage, Data Storage Costs and User Acquisition Costs. Pull-out quotes from Jason Hsiao, Terry O’Reilly and Mike Tennant share the advantages and scalability of cloud technology and social media.

 

Community and Stories

But the most important element of the Freemium Business Model is the amazing community of users it builds. Human relationships – stories, experiences and a willingness to share – determine success or failure. We wanted to show all these heartwarming elements behind our business by representing hard data with light, homey and familiar pie. There’s even a story behind the making of this infographic! Check Life of Owly for our mini collage. We hope you enjoy your Freemium Pie Infographic. We baked it just for you.

 

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Ryan Holmes in The Huffington Post – Why is the Social Business Market Booming? http://blog.hootsuite.com/what-social-business/ http://blog.hootsuite.com/what-social-business/#comments Fri, 08 Jun 2012 16:00:19 +0000 http://blog.hootsuite.com/?p=24774 HootSuite CEO Ryan Holmes was featured on the Huffington Post’s tech homepage yesterday. Holmes, who has a regular column on the site, weighs in on social enterprise apps... Read More

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Corporate Social Spending

HootSuite CEO Ryan Holmes was featured on the Huffington Post’s tech homepage yesterday. Holmes, who has a regular column on the site, weighs in on social enterprise apps and what this means for the future of social media. You can check out the post here.

The big news in the tech world this week was Salesforce’s acquisition of Buddy Media. Social enterprise apps hardly get the attention of consumer social media like Facebook.  But social media marketing platforms are being snatched up left, right and centre. Why? Big companies are realizing social media affects every aspect of their businesses – from marketing to sales and internal collaboration. They want comprehensive solutions for pushing out social content, measuring results, listening to stakeholders, advertising on platforms like Facebook and more.

Recent Acquisitions, Social Media Marketing Platforms:

  1. Salesforce acquired BuddyMedia for $745 million (June 2012)
  2. Oracle acquired Vitrue for $300 million (May 2012)
  3. Adobe acquired Efficient Frontier for a rumored $400 million (January 2012)
  4. Salesforce acquired Radian6 for $326 million  (March 2011)

Investing in Social Media

Enterprise-level businesses are all clamoring for “one-stop, social solutions.” These days, larger budgets are being set aside for social media and to purchase related, cloud-based applications. The numbers back this up. Last year, 79 percent of 2,100 companies surveyed by Harvard Business Review reported that they use or plan to use social media. The average social media budget at enterprise-level businesses with more than 1,000 employees is $833,000, according to an already dated 2011 report from researcher Altimeter.  With such a clear use-case, social enterprise applications constitute one of tech’s fastest-growing sectors: expanding at a brisk clip of 61 percent per year and projected to become a $6.4 billion market by 2016.

The role of social enterprise is growing, and CMOs are finally jumping onto the social media bandwagon. With expanding budgets for social at many companies, the first billion-dollar acquisition may just be around the corner.

For the full story, check out Holmes’ complete article on the Huffington Post website.

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Owls All Over the Place – Event Roundup http://blog.hootsuite.com/owl-over-event-roundup/ http://blog.hootsuite.com/owl-over-event-roundup/#comments Fri, 08 Jun 2012 13:00:13 +0000 http://blog.hootsuite.com/?p=24761 HootSuite Owls have been flying all around the world. From Chicago and New York to Indonesia and Colombia – check out some recent activities and upcoming adventures! In... Read More

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HootSuite Owls have been flying all around the world. From Chicago and New York to Indonesia and Colombia – check out some recent activities and upcoming adventures!

In this Event Roundup, we’ll take a look at upcoming Chicago TechWeek, NXNE and recap the CM Summit and the Get Down to Business Conference in Santa Monica.

Where to Next?

Chicago Tech Week

HootSuite CEO, Ryan Holmes will be speaking at the TechWeek Conference in Chicago. The conference runs from June 22 to 26, 2012 and attendees include heavy hitters from startups to Fortune 500 companies.

Notable speakers include: Matt Mickiewicz, Co-founder of 99designs and Travis Kalanick, CEO of Uber.

HootSuite CEO, Ryan Holmes will be giving a keynote speech during TechWeek – Beyond the Hype: Social Media Fact and Fiction.

“The most prolific medium of communication now has billions of people participating daily in global conversations that range from politics to lunch. With this torrent of information coming in real-time, how can you filter through it? What’s happening right now that is important? How do you effectively engage in this sphere? HootSuite’s unique position in the middle of the social media torrent has presented a birds-eye view into some unique and often disastrous or dangerous situations. We have seen some of the best and most brutal tactics used on the front-lines of social networks. Ryan Holmes connects these fundamental realities with ways in which you can attain the outcomes you desire and understand the benefits you actually gain from your social efforts.”

NXNEi

HootSuite Owl and Community Building Extraordinaire, Dave Olson hits the big T Dot for NXNE from June 11 to 17, 2012. If you’re a musician, film producer, marketer, public relations pro or community manager, NXNE is the place you want to be. Learn from the insiders and thought leaders of tech and social media, find out about new tools and trends and meet designers, entrepreneurs and other professionals in the industry.

NXNE is the East Coast cousin to SXSW, and the parties are just as fun. NXNE is a conference to celebrate, film, music, and all things media. Don’t miss this fantastic opportunity for networking and community building

Swing by and see Dave Olson speak about Disasters and Revolutions: Scenes from the social media trenches on June 13. Tweet @DaveOHoots and let him know you’re coming.

Owls Returning Home

CM Summit

HootSuite's Super Bowl Infographic - Coca Cola Presentation

Coca Cola’s Alison Lewis included HootSuite’s Super Bowl infographic – Click to view

HootSuite Owls, Jessica WakemanPeter O’Sullivan and Laura Horak hit the Big Apple last month for the CM Summit. Hosted by Federated Media Publishing, the CM Summit was a gathering of industry leaders and professionals from tech and social media.

HootSuite’s booth wasn’t the only presence at the event. Alison Lewis, SVP Marketing Coca-Cola, featured HootSuite’s Super Bowl infographic in her presentation. Watch it here.

Greg Gunn at Small Business Week

Greg Gunn at Get Down to Business Conference – Image via Constant Contact

Get Down to Business Conference

HootSuite VP Business Development, Greg Gunn made an appearance during Small Business Week in Santa Monica. Greg gave a talk at the Get Down to Business Conference about social media strategy.

This also marked the West Coast premiere of HootSuite’s unreleased product, HootFeed, which allowed the audience to interact directly with Greg via Tweets that streamed across the big screen on stage. More on HootFeed soon!

Greg also attended the HootUp Santa Monica and had a fabulous time meeting our great community of HootClub fans and friends.

HootUp with HootSuite

HootUps are HootSuite’s version of TweetUps, they’re free, casual and fun! Meet owls in real life and share social media tips and  laughs. Better yet, host your own HootUp! If you want to host your own HootUp or attend one, check out HootUps and follow @HootUp to learn how.

Check out the next batch of upcoming HootUps – This summer we’re in Amsterdam, Bogota, Bali and more!

HootSuite is hosting and meeting up with owls at HootUps around the globe. Check out these photos from a HootUp in Indonesia, plus a great video shared on HootClub:

hootup indonesia

Owls Coming to You?

To see where HootSuite is heading next, visit the HootSuite Events page. Plus, get the latest info and announcements by following  @HootSuiteEvents.

Interested in having HootSuite at your event? Submit a speaking request application.

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Facebook IPO, Owly in the UK and Lemonade ~ News Roundup http://blog.hootsuite.com/ipo-news-roundup/ http://blog.hootsuite.com/ipo-news-roundup/#comments Mon, 04 Jun 2012 13:00:29 +0000 http://blog.hootsuite.com/?p=24479 With all of the buzz around Facebook’s IPO, Ryan Holmes’ opinion has been sought after. See what HootSuite’s CEO had to say about this social media landmark in... Read More

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With all of the buzz around Facebook’s IPO, Ryan Holmes’ opinion has been sought after. See what HootSuite’s CEO had to say about this social media landmark in two newscast segments from the CBC and Global TV.

Plus, find out why Ryan and Richard Branson were hamming it up for cameras in Vancouver last week. That’s not all, today’s news roundup also features a great article on turning lemons into lemonade featuring HootSuite’s response to “Embarrassing Tweets, Crashing Servers, and the Japanese Earthquake.”

Facebook IPO: Social Media Milestone

Ryan Holmes – Global National

Ryan Holmes on Global National – Click for the full video

May 25, 2012 went down in history as a social media milestone: the day of the Facebook IPO. With social media experts and analysts weighing in on the future of Facebook, you may have seen HootSuite CEO, Ryan Holmes’ column on the Huffington Post, which we shared earlier this month.

In addition to Ryan’s Huffington Post column, two newscasts were interested in Ryan’s insights. Global National featured him in a recent piece: Questions about Facebook’s Fortunes.

As well, Ian Hanomansing of CBC’s The National swung by HootSuite HQ to interview Ryan in this segment: Big changes to Facebook.

Ryan Holmes on CBC's The National – Click for full video

Ryan Holmes on CBC’s The National – Click for the full video

Owly Across the Pond

Look out for Owly at Buckingham Palace because HootSuite is hopping across the pond and opening a UK office in London, England. This past week, Ryan and Mika met with fellow entrepreneur, Richard Branson, to catch up, swap stories and pose for a few photos.

Richard Branson greets Ryan and Mika

As HootSuite embarks on its journey to join the London tech scene, UK Trade & Investment Canada launches UKTI Canada Global Adventure – a new competition that sends a Canadian tech company to the UK for a three day trip to hobnob with investors, specialists and incubators.

Techvibes also picked up on the story: Ryan Holmes and Sir Richard Branson Want Canadian Tech Startups to Embark on a Global Adventure

Lemons into Lemonade

Dave Olson and Kira M Newman

Dave Olson and Kira M Newman

Kira M. Newman recently wrote an article chronicling HootSuite’s responses to the many unforeseen bumps and social media blunders we’ve faced in the past few years.

The article includes reactions to lowlights such as: The Red Cross’ highly publicized mistweet, the earthquake and tsunamis in Japan, Amazon Web Services crash and the Arab Spring.

VP Community, Dave Olson, was quoted in the article on how HootSuite’s DNA is reflected in its public image:

From humiliating tweets to chaotic revolutions to tragedies big and small, HootSuite has kept its cool and remained genuine. But how?

Dave Olson: I want to build this company one hug at a time, one relationship at a time – of course it’s not quite possible anymore but we still take that same ethos and same attitude.

We really try to be egoless. We’re all in it together. We’re all just owls. … Having this egoless, hustle, underdog culture – there’s something really ingrained in our DNA about we don’t take anything for granted. We don’t compete against people; we compete against ourselves – we’re always raising the bar for ourselves.”

Read on for some great examples of how HootSuite’s quick response to difficult situations allowed it to make its own silver lining: Tech Cocktail –  Cool Under Pressure: How HootSuite Responded to Embarrassing Tweets, Crashing Servers, and the Japanese Earthquake

Firehose of News

The coverage doesn’t stop there. Read on for a couple more HootSuite articles:

The Vancouver Sun – HootSuite wants to anchor Vancouver area tech boom

Fast on the heels of Facebook’s IPO, in terms of media coverage HootSuite was recently featured in the Vancouver Sun. In the article, Ryan talks about his plans to ‘anchor’ Vancouver’s tech boom by keeping HootSuite on home turf. He aims to have HootSuite  become a “legacy company for the community, such as PayPal became for San Francisco.”

Brent Holliday, a technology investment banker with Capital West Partners was quoted in the article:

“This trend is well established in Vancouver, where a number of promising digital startups have sold quickly and moved to Silicon Valley, including Flickr, Zite and Summify. But Holmes and a handful of other Vancouver entrepreneurs are trying to change that pattern.”

USA TodaySmall Business Strategies: Slow summer can be opportunity

Onward!

Stay in touch with all the latest HootSuite media coverage by following @HootWatch. Plus, check out our social bookmarks for an archive of HootSuite-related articles and blog posts.

Do you have some suggestions for new HootSuite features? Share your ideas with us. Your feedback plays a big role in our roadmap.

 

 

 

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http://blog.hootsuite.com/ipo-news-roundup/feed/ 2 richard branson and ryan holmes Ryan Holmes – Global National Ryan Holmes on Global National Ryan Holmes on CBC’s The National – Click for full video Ryan Holmes on CBC's The National – Click for full video FINAL MIKA Dave Olson and Kira M Newman Dave Olson and Kira M Newman UK Owly
Sneak Peek at What’s Cooking at HootSuite: Freemium Pie Infographic http://blog.hootsuite.com/freemium-pie/ http://blog.hootsuite.com/freemium-pie/#comments Thu, 31 May 2012 12:55:55 +0000 http://blog.hootsuite.com/?p=24366 Do you like free stuff? We do at HootSuite. The Freemium Business Model has quickly risen to the top as a successful formula with Skype, Flickr and MailChimp... Read More

The post Sneak Peek at What’s Cooking at HootSuite: Freemium Pie Infographic appeared first on Hootsuite Social Media Management.

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Freemium pie infographic teaserDo you like free stuff? We do at HootSuite. The Freemium Business Model has quickly risen to the top as a successful formula with Skype, Flickr and MailChimp adopting it. HootSuite also found that Freemium was a great way to build our growing online community.

Throughout HootSuite’s growth, we found data documenting countless parallels between the rapid rise of social media and the rapid rise of the Freemium Business Model. What did we do with that data? What does anyone do with data these days?

Make an infographic!

A Slice of Freemium Pie

We wanted to find a unique, creative and delicious way to feed our readers the findings. You’ll soon be able to feast your eyes on all the ‘ingredients’ that go into the winning recipe as we represent social media with the universally loved, wholesome and comforting dessert: pie!

The pie’s still in the oven so read on to learn about our baking process and see sneak peeks at the final product.

Fun fact: Jason Esteban, the designer behind the Freemium Pie infographic, doesn’t even like pie but was still able to create a very visually appetizing infographic.

A generation ago, ads worth talking about came from big marketing campaigns but consumers these days are more interested in shareable content that adds value. To celebrate the rustic, humble roots of community and spreading messages by handwritten letters, Jason patiently and carefully hand drew our Freemium Pie infographic.

The drawing was so large, it didn’t even fit in a scanner – Jason photographed his sketchpad in our sunny HootSuite parking lot.

After countless rooftop brainstorm sessions, the HootSuite Marketing Team picked out the key ingredients that go into HootSuite’s successful Freemium Business Model – using the freshest ideas to bake the tastiest pie.

Cooling on the Windowsill

After analyzing our data, we discovered every ingredient is essential to the creation of HootSuite’s Freemium Business Model. It’s the combination of these ingredients that makes the perfect pie.

This recipe calls for:

  • 1 fresh idea, split into 2 unequal parts
  • 6 cents/GB of storage cost
  • 1 gigantic cloud-based server system
  • 96% free users
  • 4% premium users
  • 1 handful of social networks
  • international flavors to taste

Stay tuned for how we use those ingredients and more in one of our most innovative infographics to date! Until then, check out more behind the scenes pics of the making of our Freemium Pie Infographic at Life of Owly.

 

The post Sneak Peek at What’s Cooking at HootSuite: Freemium Pie Infographic appeared first on Hootsuite Social Media Management.

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http://blog.hootsuite.com/freemium-pie/feed/ 4 Freemium pie infographic teaser Freemium infographic jason drawing at desk Freemium pie infographic parking lot photo shoot Freemium pie rooftop meeting