All posts by Ashley Jane Brookes

Does Social Media Make Us Less Free?

Ashley is presenting To Tweet & Protect: Humanizing Authority with Social on behalf of HootSuite at SXSW on March 10th. To learn more about HootSuite’s activities in Austin this week, read our official SXSW post.

You’re being watched.

The information you voluntarily submit online now belongs to those whom you submit it to. But, before the fears of NSA prowling send you racing to the privacy controls everywhere your online identity resides, consider this: you’re also watching.

We all watch. The same technology that we fear in the hands of the authorities also belongs to us. Which means, George Orwell’s prediction of a Big Brother-like digital dictatorship is actually an upside-down notion. Through our social and sharing culture, we are actually empowered to change the relationship we have with those in power.

Here’s how:

1. We watch. Well, more than that, we share. We do it so much the term overshare is common in our vocabulary. Sharing is so accessible, and we’re so motivated to do it, that most news now breaks on Twitter first.  This sharing empowers us to keep each other accountable, but also those who are charged with upholding the law.

2. We engage: Those in positions of authority – government and police – increasingly use social media not to strengthen their hold on us, but to form bonds and create better, more open relationships.

3. And, we overcome: When the people in charge don’t form bonds but bondage, we use social to break free. Whether through passive resistance or revolution, social technologies are a unifying principle behind today’s major political movements.

From over-sharing tweeters and crowd sourcing social evidence to collecting meta-data and ousting dictators, I’ll examine the question: Does social media help or hinder our freedoms?

Join me at SXSWi on Monday, March 10th at 3:45 when I share more on this topic in my talk To Tweet & Protect: Humanizing Authority with Social.

Can’t make it? Follow along at #TweetWatch to join the conversation. See you there!

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First HootSuite Enterprise Event, Connect via HootSuite, a Huge Success

On Wendesday, February 26th, 2014, HootSuite kicked off Connect via HootSuite, a world tour for Enterprise business in San Francisco, California (up next London, England, in May). Aimed at addressing the gap between social media skills and what’s needed to drive results — known as “social business incompetency” —  the inaugural event was a huge success. Attendance

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Daily Social Media Statistics from Sochi: Your #SochiSocial Infographic

Your Guide to Social Stats on the Sochi 2014 Olympics Throughout the Games, we’ll be tracking social conversations around the 2014 Sochi Olympics in this daily infographic to show what’s buzzing on social. Powerful stats from uberVU via HootSuite will be updated each day to give you an overview of who owns the mindshare of Olympic voice

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#SochiSocial Stories

We’ve been tracking Olympic social media stats daily in our #SochiSocial Infographics (see infographics 1, 2, 3, and 4) using HootSuite’s latest product Ubervu via HootSuite. Now that we’re over half way through, we wanted stir the patriotic hearts amongst you by sharing the medal count so far, and recapping our favorite stories from the Games. Olympic bobsledder

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5 Ways to Measure Success on Twitter with HootSuite ~ SMB Webinar Part 2

You’re wasting your time with social… if you’re not measuring it, that is. SMBs (small-to-medium sized businesses) are time and resource strapped, and unless you can prove your efforts are contributing to the bottom line, how can you justify them? HootSuite and Twitter will show you how. Learn how to identify the business impact of

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Business Webinar

New Webinar with the City of New York – Social City

  In the city that never sleeps, neither does social, which is why HootSuite is pleased to host Rachel Haot, chief digital officer for the City of New York in our latest webinar “Social City” on Tuesday, November 20th, 11 am PST. In this special presentation from HootSuite Enterprise, you will learn: How the City

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Scaling Social – New Webinar with HootSuite Enterprise & Webtrends

On October 16th at 11 a.m. (PDT) HootSuite Enterprise is pleased to host Merlyn Gordon of Webtrends to discuss the increasing importance of granular data for reporting on social in “Scaling Social – Actionable Data for Every Department”. Register today. How Do You Know When Social Works?  Let’s face it. You can’t produce great results without

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