Enterprise 2.0. The Social Enterprise. Emergent Collaborative Software. Enterprise Social Software.
Vendor speak. Boring. Confusing. Meaningless?
We’ve seen the talks, the tweets, the clever diagrams and long heralded the arrival of a next generation of filing cabinets, shoephones and smoke signals that are finally going to bring our disparate troops together behind a single cause. Turns out that there’s a common thread in the failure of these situations—we’ve been starting with the solution, not the problem.
Not to worry. There’s a book that offers valuable insight into the situation. And who better to review it?
HootSuite’s VP Marketing, Ben Watson, on Jacob Morgan‘s recently released bestseller, The Collaborative Organization: A Strategic Guide to Solving Your Internal Business Challenges Using Emerging Social and Collaborative Tools:
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