Hootsuite Social Media Management » Crystal Jiang http://blog.hootsuite.com Engage, Monitor, Collaborate and Analyze, Securely Fri, 30 Jan 2015 21:35:59 +0000 en-US hourly 1 http://wordpress.org/?v=4.1 Getting Started On Sina Weibo http://blog.hootsuite.com/4-tips-getting-started-sina-weibo/ http://blog.hootsuite.com/4-tips-getting-started-sina-weibo/#comments Fri, 06 Dec 2013 14:50:26 +0000 http://blog.hootsuite.com/?p=55618 With over 591 million total internet users, China is a massive online market. For international businesses seeking to expand their global reach, localizing your social media strategy for... Read More

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With over 591 million total internet users, China is a massive online market. For international businesses seeking to expand their global reach, localizing your social media strategy for the Chinese audience is vital.

More importantly, since the western social networks like Facebook, Twitter, and Youtube are blocked in China, businesses need to be on local Chinese social networks like Sina Weibo to build online communities.

Why Sina Weibo?

Sina Weibo is one of the most popular social media platforms in China with 503 million registered users and 54 million active users each day. Almost half of the top global 500 companies have set up Sina Weibo presences to reach out to the Chinese audience.

Weibo is not simply the Chinese version of Twitter, but rather an intelligent hybrid of some key social media functionalities, including:

  • Powerful blogging service that allows direct comments and conversations between brands and consumers
  • E-commerce that allows retailers to set up product catalogues directly to their Weibo accounts
  • Twitter-like functions  such as the 140 character limits and ‘followers’
  • Instant messaging
  • Embedded multimedia
  • Numerous app integrations

Getting Started on Sina Weibo

First off, get verified on Sina Weibo. A verification badge (see circle in the image) assures the identity and authority of a brand. Given China’s consumer culture, people are hesitant to trust the validity of brands online. As a result, Sina Weibo’s thorough verification badge process ensures consumer confidence.

Second, differentiate your brands by customizing the profile backgrounds. You can do so by using the editing tools such as:

  • Add a rolling header
  • Add and pin videos to the top of the page
  • Provide contact information to drive website traffic

More information about how to verify Sina Weibo account can be found here.

3 Quick Tips to Build Your Sina Weibo Presence

  • Take advantage of rich media functionalities offered by Weibo – image editing, photo collage, emoticon, video and music sharing to make the post more engaging and appealing to the audience.
  • Use Trends Categorization function to find out hot hashtags and topics on Sina Weibo, and create relevant content to catch the ride and increase the visibility of your brand.
  • Sina Weibo’s new Subscription function enables brands to broadcast specific direct messages to their chosen followers in order to build a strong relation between brand and customer. Customize content for particular audience group to increase the engagement and customer loyalty.

Stay tuned with more news about Chinese social media via @HootSuite_CN or connect with us on Sina Weibo.

Get started on Sina Weibo today, download Sina Weibo in the HootSuite App Directory.

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HootSuite Furthers Chinese Localization with New Tencent Weibo App Integration http://blog.hootsuite.com/tencent-weibo-release-eng/ http://blog.hootsuite.com/tencent-weibo-release-eng/#comments Thu, 25 Apr 2013 12:45:34 +0000 http://blog.hootsuite.com/?p=42644 Users have asked, and we have listened. Based on popular demand, HootSuite’s localization in the Chinese market started in 2012 and continues strong into 2013’s Year of the... Read More

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Users have asked, and we have listened. Based on popular demand, HootSuite’s localization in the Chinese market started in 2012 and continues strong into 2013’s Year of the Snake.

Last October, HootSuite launched a dashboard translation for Traditional Simplified Chinese together with a Sina Weibo app integration. A month later, popular social media site Renren was integrated into the HootSuite App Directory as it was one of the most frequently requested Chinese social networks for integrations.

Tencent Weibo Joins HootSuite App Directory

We’re not stopping there! This month, we’re thrilled to introduce the app integration for Tencent Weibo to the HootSuite App Directory. It’s our goal to continue development of HootSuite for Chinese-speaking users around the globe. Try it out today and follow HootSuite’s own Tencent account @互随中国 for updates.

Install Now Button

 

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View user profiles of people you follow right from the HootSuite dashboard.

Tencent Weibo for HootSuite features:

  • Search for content on Tencent Weibo with keywords.

  • Create a stream with feeds for Home, Your Followers, Your Mentions, Your Weibos, and Favorites.

  • View re-posts, comments and post comments.

  • Compose and schedule messages, add photos and links.

  • Manage multiple accounts and select which profiles to publish messages.

  • View user profiles and statistics.

Why Tencent Weibo?

First off, it was because our users requested it. Wherever our users are, HootSuite is always looking to localize the dashboard so that the best social media sites are included. Secondly, based on popularity, Tencent was a natural choice with over 540 million registered users. In the future, depending on user feedback, we’re looking to further integrate Tencent into the HootSuite dashboard.

In The News

We can’t wait to hear feedback on our most recent integration, in addition to the Chinese-language translation and app integration projects. Media outlets have written about HootSuite’s expansion into the Chinese markets. Here are some highlights:

“HootSuite and its owl have flown into China, adding support for the country’s hottest Twitter-like service, Sina Weibo, in its social media dashboard.” – Tech in Asia

“HootSuite, the popular social media management platform, continues to reach out to the Greater China market, as it announced this morning that its roster of Chinese social networks now includes Tencent Weibo…” – The Next Web

“Mayor Robertson’s account will be managed via the new HootSuite-enabled Sina Weibo app in order to share postings between his English-language Twitter accounts…” – Vancouver Observer

Connect with Local Users

With users on the ground, and with the help of owly friend Jun Liu, HootSuite also hosted a HootUp in Shanghai: #HootUpSH. It was the first time that a group of local Chinese users were introduced to the HootSuite dashboard and Hoot culture, and it was a wonderful success. The attendees gave a lot of helpful feedback about the product, and we’re looking forward to hearing more with this recent release.

HootSuite’s Feedback Channels

To connect with us, HootSuite has created a handful of feedback channels including a HootSuite Tencent Weibo page @互随中国, a HootSuite Sina Weibo page @HootSuite互随中国, and a Twitter handle @HootSuite_CN.

Try out the Tencent Weibo app today. Leave a comment below or tweet us with any feedback, questions, and comments you have about our Chinese integrations.

Install Now Button

To find out more about our past development in China, check out this Chinese news roundup.

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收听中国:互随的腾讯微博功能~HootSuite Integrates Tencent Weibo http://blog.hootsuite.com/tencent-weibo-release/ http://blog.hootsuite.com/tencent-weibo-release/#comments Mon, 15 Apr 2013 23:50:44 +0000 http://blog.hootsuite.com/?p=42149 The following is a news release in Chinese about HootSuite’s new integration with Tencent Weibo, a popular Chinese microblogging platform. HootSuite是一个社交媒体管理工具,可以帮助企业和个人同时管理多个社交媒体帐号,包括Twitter, Facebook, LinkedIn, Google+ 等诸多全球知名社交网站。HootSuite成立于2008年,总部设在加拿大温哥华,目前拥有600万全球用户,79家全球100强企业用户。为了与中国用户更好的沟通,我们有了自己的中文名字“互随”,并从去年开始推出了一系列中国社交媒体管理功能。 2012年10月,互随控制面板添加了新浪微博功能,并在众多网友的帮助下被翻译成繁体中文;一个月后,简体中文版完成,并在面板中整合了人人网管理功能。如今,在众多中国用户的要求下,互随的腾讯微博app,将于本月16日上线。腾讯微博成立于2010年,至今拥有超过5亿的注册用户。 通过互随腾讯微博,你可以: 搜索腾讯微博关键词... Read More

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The following is a news release in Chinese about HootSuite’s new integration with Tencent Weibo, a popular Chinese microblogging platform.

HootSuite是一个社交媒体管理工具,可以帮助企业和个人同时管理多个社交媒体帐号,包括Twitter, Facebook, LinkedIn, Google+ 等诸多全球知名社交网站。HootSuite成立于2008年,总部设在加拿大温哥华,目前拥有600万全球用户,79家全球100强企业用户。为了与中国用户更好的沟通,我们有了自己的中文名字“互随”,并从去年开始推出了一系列中国社交媒体管理功能。

2012年10月,互随控制面板添加了新浪微博功能,并在众多网友的帮助下被翻译成繁体中文;一个月后,简体中文版完成,并在面板中整合了人人网管理功能。如今,在众多中国用户的要求下,互随的腾讯微博app,将于本月16日上线。腾讯微博成立于2010年,至今拥有超过5亿的注册用户。

通过互随腾讯微博,你可以:

  • 搜索腾讯微博关键词

  • 用信息流查看我的主页、我的听众、提到我的@、我的广播以及我的收藏

  • 查看转播、评论及发布我的评论

  • 定时发布信息,添加照片、链接

  • 多帐号管理 – 选择你想用来发送的帐号来撰写更新

  • 查看用户信息和基本资料

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如何安装互随腾讯微博:

登录互随>点击左边工具栏中的App目录>所有Apps>安装 Tencent Weibo

如何设置互随语言:

点击左边菜单栏Settings设置>Preferences偏好设定,在下拉菜单中选择简体中文、繁体中文(或其他语言)

感谢程序开发者Min Li。也谢谢众多网友在新浪微博@互随中国HootSuite上对我们的一贯支持,无论是产品体验反馈,还是直接参与互随线下活动,都让身在温哥华的我们能第一时间与用户沟通,即时改善和添加产品功能。在新增频道——腾讯微博@互随中国后,我们也期待能与在腾讯微博上的你直接对话。

帮助互随做到更好

想要互随开发你喜爱的程序或功能?你通过以下四个途经,让我们听到你的声音:

• 在此篇博客下方留言

• 收听腾讯微博@互随中国,并留言

• 关注新浪微博@互随中国HootSuite,参与互动

• Twitter 直接对话@HootSuite_CN

• 登录用户反馈网页, 了解最新建议, 也留下你的只字片语

加入Owly团队

你期待互随进入中国吗?你想跟随互随一同成长吗?在你的城市组织互随线下活动HootUp。由使用者亲自组织的宣传活动是最好推广互随文化的方式。我们会寄出各类道具,例如猫头鹰贴纸和面具,来帮助你宣传活动。最近一次线下活动#HootUpSH在上海举行,参与者交换了社交媒体在不同领域的最新讯息,并讨论了新媒体的发展趋势。

想成为互随一员吗?欢迎加入互随大使项目,在你的地区推广互随。如果你是学生?加入互随校园大使,互随将作为一个平台,帮助更多学生干部组织活动、相互认识。如果你擅长翻译?互随翻译项目需要你的帮助。

 

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