All posts by Evan LePage

Create a Google Plus Page 150

Google Plus for Business – How to Create a Google Plus Page

The following is the second part in a series that will break down the fundamentals of Google Plus for business, and how to build and utilize company pages, so that you can fully take advantage of this valuable tool. View part one here. When you create a Google Plus page, you create new business opportunities across

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Social-purchasing-by-network 150

New Twitter Capability Proves Tweets Drive Offline Buying

This thread follows the impact of social media on offline purchasing. Previous updates can be found below. Twitter has introduced a new feature to prove the impact of Promoted and regular tweets on offline sales. The new capability, dubbed “offline sales impact,” was created in partnership with Datalogix, a company that specializes in measuring the offline impact

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MIT Social Business Survey 150

Companies Lacking Social Media Maturity in Eyes of Employees

Despite a growing acceptance of the importance of social business, 52% of business professionals would rate their company 3/10 or less in terms of social media maturity. MIT Sloan Management Review, in collaboration with Deloitte, surveyed 2,545 business professionals in 99 countries on the subject of social business. Their findings showed a clear shift between

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LinkedIn Sponsored Updates 150

LinkedIn Sponsored Updates Bring New Content-Sharing Opportunities

Businesses that are active on LinkedIn now have a new way to share their content with professionals: LinkedIn Sponsored Updates. LinkedIn announced the new feature in a blog post, writing “With more than 3 million Company Pages on LinkedIn, companies, organizations and institutions have emerged as highly valued sources of relevant content on LinkedIn. Sponsored

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Businessman Social Network for Work 150

Among Decision-Makers, LinkedIn The Most-Used Social Network for Work

New data from Forrester confirms that LinkedIn is the most-used social network for work among ‘decision-makers’. Using data collected from 283 of these business leaders at North American or European companies with over 100 employees, they were able to determine that LinkedIn was used by 81% of respondents; 48% used LinkedIn for both business and

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