All posts by Evan LePage

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Breaking Down Social Media Compliance ~ A London Event

Social media can be quite difficult to navigate for businesses in regulated industries. From compliance requirements to higher security risks, governments and financial institutions face more potential pitfalls in social media. Thankfully there are ways to mitigate the risk and take advantage of the widespread benefits presented by social media and public instant messaging. On

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Olympic Twitter Lists for Sochi 2014

Great 2nd day in #Sochi-opening ceremonies tomorrow @bradjacobs15 @eharnden83 @ryanfry79 @RyanTHarnden @calebflaxey pic.twitter.com/pmr2tkepLG — Team Jacobs (@TeamBradJacobs) February 6, 2014 The Games kick off today and the action has already begun. An estimated 2,800 athletes have descended on Sochi, Russia, to compete in 98 events and 15 different sports in the 2014 winter Olympic Games.

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How to Boost Your Sales Performance with Social Selling

The sales game has changed. Cold calling is getting more difficult, while buyers are flocking to social media for answers. With so much information at your disposal on social networks, a sure-fire way to boost your sales performance is with social selling. HootSuite University’s latest course, Introduction to Social Selling, empowers today’s sales practitioners with

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Social Media Strategy Guide, Pt. 3: Develop Your Content Strategy

This is the third of 5 posts adapted from our Guide to Creating a Social Media Strategy. This simple, step-by-step guide allows individuals and businesses to get the most out of their social media efforts by helping them identify, plan and execute their social media goals. View part 1 here. View part 2 here. All of the

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Inspire Social Business Innovation ~ Join us at Connect via HootSuite

You don’t need a social media strategy. What you need is a business strategy for the social era, and organizations the world over are learning that social media is the connection between goals and outcomes across the entire enterprise.  This is why we’re excited to announce the first of HootSuite’s Enterprise events, Connect via HootSuite:

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