All posts by Matt Foulger

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Social Media Intelligence Webinar ~ Now Available On Demand

It’s time for marketers to elevate the role of social data. That was the biggest takeaway from last week’s webinar, Social Media Intelligence: Turn Insight Into Action, now available for on-demand viewing. WATCH WEBINAR NOW HootSuite invited Allison Smith, a guest speaker from Forrester Research, and Marc Pascarella, CEO of recent HootSuite acquisition, UberVu, to

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Learn the Fundamentals of Social Media Intelligence

Now that Facebook and LinkedIn are both more than a decade old, you would be forgiven for thinking that social media’s period of explosive growth is in the rear view mirror. But while these major networks have matured into post-IPO adulthood, there is no sign that the social phenomenon is slowing down. Every year brings

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The Journey to Social Media Intelligence ~ White Paper

The amount of data produced on social media is staggering – and so is the potential business value for enterprises that know what to do with it. Your customers are pulling back the curtains to reveal their desires and dislikes, but can your enterprise transform all of that data into actionable insights for people in

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Social Selling Within Large Organizations ~ Webinar Available On Demand

HootSuite’s webinar, “Social Selling within Large Organizations”, is now available for on-demand viewing. Hosted by Charlene Li, founder of Altimeter Group, and Julio Viskovich, HootSuite’s social selling expert, this webinar will help you: Leverage social media to uncover opportunities and increase sales Beat the competition with deep observation and understanding of buyers’ needs and buying

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Webinar: Social Selling Within Large Organizations

Access the “Social Selling within Large Organizations” webinar on-demand If you’re in the sales profession, you know that most of the modern buying process now occurs before a salesperson even gets involved. Thanks to social media and search engines, your customers can become aware of their business needs and then research solutions, without ever reaching

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Social Media for the CIO, Part 5: Integrations

In Part 5 of “Social Media for the CIO,” we’ll discuss how CIOs can help their organizations integrate social media with CRM and other applications. Download Secure Your Social Organization With HootSuite Enterprise to find out how HootSuite Enterprise helps CIOs scale social media across multiple departments and devices. Download Now In previous installments of this series, we’ve

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Social Media for the CIO, Part 4: Social Media at Scale

In Part 4 of “Social Media for the CIO”, we’ll explore 3 considerations that should be top of mind for CIOs who want to deliver scaleable social media solutions for the enterprise. Download Secure Your Social Organization With HootSuite Enterprise to find out how HootSuite Enterprise helps CIOs scale social media across multiple departments and devices. Download

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5 Ways to Make Your Online Tools Mesh with a Social Relationship Platform

In today’s vast and varied social web, no enterprise can afford to limit itself to a single social network. That’s why independent social relationship platforms (SRPs) have emerged to support communications across Facebook, Twitter, LinkedIn, Google+ and numerous other social networks. HootSuite’s founder and CEO Ryan Holmes has referred to neutral platforms, such as HootSuite,

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