Social selling isn’t a buzzword. It’s what high-performing salespeople are doing today to gather intelligence, build relationships, and close deals. If you’re looking for practical social selling advice that you can put into action right away, you won’t want to miss Tuesday’s webinar with HootSuite’s sales enablement guru, Julio Viskovitch. Social Selling: Crush Your Quota - Tuesday,
Read more
“The Salesperson’s New Role” is an excerpt from the white paper, “Social Selling in B2B Sales”. In this segment, we explore how sales professionals can use social media to provide value to sophisticated purchasers. To view the paper in its entirety, download below. The Salesperson’s New Role Ironically, it’s the sheer volume of online data that gives sellers
Read more
“The New Buying Process” is part 3 of the white paper, “Social Selling in B2B Sales.” In this portion, we look at how today’s socially-empowered B2B purchasers make decisions, creating challenges for sellers. If you haven’t already read the white paper, download below. The New Buying Process Buyers aren’t just more informed, they’re busier. A 2012 survey by
Read more
“Empowerment” is part 7 of the white paper, “Putting Social to Work for your Business – A Guide to Organizational Models for Scaling Social.” In this portion, we examine the five foundations of the Empowerment model, one of two models for broadening employee participation in social media. If you haven’t already, view the paper in its entirety,
Read more
“What is Social Selling?” is an excerpt from the white paper, “Social Selling in B2B Sales”. In this portion, we define social selling and summarize the benefits of using social media in business-to-business sales. To view the paper in its entirety, download below. What is Social Selling? Over the past decade, B2B customers have become socially empowered, highly
Read more
“The Power of Social Buying” is an excerpt from the white paper, “Social Selling in B2B Sales.” In this portion, we look at the statistics behind social media use in B2B purchasing and emphasize why sales professionals need to adapt. To view the paper in its entirety, download below. The Power of Social Buying in B2B Wikipedia,
Read more
“How Companies are Scaling Up” is an excerpt from the white paper, “Putting Social to Work for your Business – A Guide to Organizational Models for Scaling Social.” In this portion, we look at the state of social media adoption in business, highlighting the importance of choosing a strategic model that matches your organization’s needs.
Read more
“Enable Collaboration and Relationships” is an excerpt from the white paper, “Putting Social to Work for your Business – A Guide to Organizational Models for Scaling Social.” In this portion, we look at the relationship between internal social networks and external social networks – highlighting the importance of visible leadership and closing the trust gap
Read more
“Engaged Employees Engage Your Customers” is an excerpt from the white paper, “Putting Social to Work for your Business – A Guide to Organizational Models for Scaling Social.” In this portion, we look at the importance of encouraging social engagement within your workforce. Employees want to be engaged. To view the paper in its entirety,
Read more
“Don’t Keep Your Thought Leaders Hidden” is an excerpt from the white paper, “Putting Social to Work for your Business – A Guide to Organizational Models for Scaling Social.” In this portion, we look at the importance of activating internal thought leaders within your organization and leveraging their knowledge in social media networks. To view the
Read more
