“Anatomy of a Brand Advocate / Employees Are Your Best Advocates” are excerpts from the white paper, “Putting Social to Work for your Business – A Guide to Organizational Models for Scaling Social.” In this portion, we look at the importance of leveraging your employee’s networks to increase your organization’s social media reach. To view the
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“Individuals Own the Conversation” is an excerpt from the white paper, “Putting Social to Work for your Business – A Guide to Organizational Models for Scaling Social.” In this portion, we focus on how social media has given customers a new awareness to their market power, while emphasizing the importance for businesses to recognize this
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In this interactive infographic from HootSuite Enterprise, you’ll see why companies are bringing social media into the workplace to improve collaboration. Click on the data bubbles to see the statistics behind the social business revolution. We chose a water cooler metaphor for social business because it is a traditional place where employees socialize, but more importantly,
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Two heads are better than one. Just ask Watson and Crick, or Marie and Pierre Curie, or Abbot and Costello, or Hewlett and Packard, or… you get the point. Collaborators in business, science, and the arts have created ideas that nobody could have produced on their own. And while working together is nothing new, social
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New York City has reinvented itself many times since it was founded in 1624. This week we heard how “the city that never sleeps” is transforming yet again, in our “Social City” webinar. Hosted by Rachel Haot, the first Chief Digital Officer of the City of New York and now available for on-demand viewing, this video
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If you missed our latest webinar, Sales is Social, don’t fret: it’s now available for you to watch at any time. LinkedIn’s Head of Marketing for Sales Solutions, Ralf VonSosen, and HootSuite’s Head of Enterprise Marketing, Ashley Jane Brookes, discussed how to make the most of LinkedIn for sales, prospecting and branding. They were joined by Ashley Hedge,
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Marketers and Social Media Managers, your Facebook engagement is about to get a lot smarter. HootSuite is proud to release a huge batch of improvements to our Facebook toolset for all users, including three powerful Enterprise features. New Features for HootSuite Enterprise Clients: Enhanced Demographic Targeting: Target Facebook users by Age, Gender, Interested In, Relationship
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In response to demand for one of our most popular webinars to date, ‘The Business of Social: If Your Janitor is Not Tweeting You’re Doing it Wrong’ is now available to view and share any time you like. Hosted by our VP of Partnerships and Corporate Development, Matt Switzer, this webinar helps you learn how to scale social, to
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It looks like President Barack Obama won in more than one way yesterday. The Democratic incumbent not only locked down a second term at the ballot box, but also finished his campaign as the undisputed victor of the social media battle with his opponent, Governor Mitt Romney. During the home stretch of this year’s campaign,
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KitchenAid’s grandma gaffe. Kenneth Cole’s Cairo catastrophe. Hollister’s model misadventure. Marc Jacobs’ “tyrant” trouble. As countless corporate victims of social media malpractice can attest, without effective security tools in place and the education to back them up, you’re playing Russian Roulette with your brand. And if reminiscing over these past Twitter meltdowns gets your heart
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