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Is Influence The Currency Of The Social Web? Or is it Content?

Michael Brito, Senior Vice President of Social Business Strategy at Edelman, is a Guest Contributor to the HootSuite blog, and author of “Smart Business, Social Business: A Playbook for Social Media in Your Organization.”  The post below originally appeared on Britopian.com. 

Companies Must Enable Their Customers to Contribute to the Brand Story

I saw this excellent video of Joe Fernandez, co-founder and CEO of Klout. In the video, Joe explains that influence data changes consumer-brand relationships and sees a marketplace where customers’ words control a brand’s story. He also said that influence is the currency of the social web.

Joe is a super smart guy and a great speaker, but I look at it in a slightly different way.

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Edelman’s Michael Brito

What Does Social Business Have To Do With Brand Strategy?

Michael Brito, Senior Vice President of Social Business Strategy at Edelman, is a Guest Contributor to the HootSuite blog, and author of “Smart Business, Social Business: A Playbook for Social Media in Your Organization.”  He recently gave a presentation at the Marketo Summit with our own Cameron Uganec entitled “Social Media + Storytelling = Awesomesauce.” Michael’s

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Love Your Forever150

Articulating Your Content Strategy Like A Child’s Story Book

Michael Brito, Senior Vice President of Social Business Strategy at Edelman, is a Guest Contributor to the HootSuite blog, and author of “Smart Business, Social Business: A Playbook for Social Media in Your Organization.”  This article was previously published at Britopian.com. “Your Content Strategy Should Be as Easy to Articulate as a Children’s Story Book” I

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