Michael Brito, Senior Vice President of Social Business Strategy at Edelman, is a Guest Contributor to the HootSuite blog, and author of “Smart Business, Social Business: A Playbook for Social Media in Your Organization.” The post below originally appeared on Britopian.com.
Companies Must Enable Their Customers to Contribute to the Brand Story
I saw this excellent video of Joe Fernandez, co-founder and CEO of Klout. In the video, Joe explains that influence data changes consumer-brand relationships and sees a marketplace where customers’ words control a brand’s story. He also said that influence is the currency of the social web.
Joe is a super smart guy and a great speaker, but I look at it in a slightly different way.Read more