All posts by Sam Milbrath

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Using Social Media to Promote Awareness for a Good Cause

Founded by Ian and Karen McAllister, Pacific Wild is a non-profit organization that has worked in Canada’s Great Bear Rainforest and with First Nations groups in the region for over 20 years. Working together to preserve the habitat and wildlife of the region, they protect 30% of one of the world’s last and largest remaining

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Growing a Global Audience From the Ground Up ~ A Social Media Success Story With Bob’s Red Mill

How does Bob’s Red Mill Natural Foods use social media to spread brand awareness, build trust and transparency and bridge the gap between conscientious shoppers and farmers around the globe? We chatted with Cassidy Stockton, Social Media Manager at Bob’s Red Mill to hear their story. Apple pies cooling on a windowsill, steaming hot porridge

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Orange ~ How a Global Telecommunication Company Uses Social Media

(This video is in French. To view subtitles, click “CC” in the lower right corner of the video player above) Of the current estimated 7 billion people on the planet, 6 billion have a cell phone. And one in every four people around the world are on social media. For telecommunication companies, the potential for

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What Successful Social Customer Service Looks Like: The Jetstar Case Study

Global service providers, like low cost carrier airlines, have the incredible task keeping marketing and customer service costs low, while expanding their reach globally across multilingual, localized countries and territories. The Jetstar Group, a network of value based airlines that provide affordable travel to over 100 million passengers across Australia, New Zealand and the entire

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How Global Charities are Amplifying Stories on Social Media

As an entirely youth-based organization, both Free The Children and its globally successful initiative We Day, rely heavily on social media to spread awareness, share and amplify stories and promote events. We connected with Michael Rajzman, Associate Director of Digital Media at Free The Children to share their story. Stories have the ability to reach a

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