As a CEO the best way to create a more human company in the eyes of customers is to reveal your own humanity. And it’s never been so easy since your customers moved en masse to social media platforms.
In the last few weeks I’ve made a case for engaging your customers by being authentic and present on the web. We’ve talked about the fear social media stirs in CEOs and the best way to address that fear. In this final post, we’ll get into the nitty gritty of how to actually be a social CEO.Read more