The Leukemia & Lymphoma Society of Canada (LLSC) adopted Hootsuite to empower teams to embrace social fundraising, while gaining centralized control of their social marketing efforts. The challenge for LLSC is to tie their signature events back to their cause. To combat this, the LLSC used Hootsuite to launch a coordinated, national campaign around their most popular event, Light The Night walk, on World Cancer Day. Their team used Hootsuite to monitor the national campaign’s progress and found staggering results:
- 654% YOY traffic increase in opening week
- Registration for the Light The Night walk increased by 900%
- 33,248 people reached
- local teams are now empowered to engage on social media with confidence
Download the case study for more information on how Hootsuite helps the LLSC use social media to improve nonprofit fundraising and events.
“By banding together with one voice and one message, we were able to drive incredible results while tying it back to our mission.”—Patricia Gilmore, Marketing and Social Media Consultant, LLSC