Guggenheim’s Social Media Campaign Success – HootSuite Case Study

By Ashley Jane Brookes • 3 years ago • 1 Comments

HootSuite Case StudyRecently, the Solomon R. Guggenheim Museum in New York City used HootSuite’s team collaboration and analytics tools to successfully conduct a campaign for their online video project YouTube Play. Today, HootSuite is happy to release a case study all about the museum’s achievements using the dashboard.

The project was a collaboration between The Guggenheim Museum, YouTube, Intel and HP to discover and showcase the most exceptional talent from the rapidly growing realm of online video.

Find out how HootSuite’s measurement-focused toolkit was put to use to spread the word, gain submissions and engage audiences around the world. Download the Case Study, share it with friends and colleagues or embed it on your blog or website.

Puedes leer este Caso de Estudio también en español.

And the Winner is…

Party OwlyWe’re also pleased to congratulate YouTube Play on the recent win of a Webby for Best Live Webcast and People’s Voice awards in three categories: Best Web/ArtBest Web/Events, and Best Event/Live Webcast. For the full story, visit the Guggenheim’s blog post.


More Reading

The HootSuite Library is your go-to resource for all of our handy Case Studies and Info Sheets, all of which are designed to help you use the many user-friendly tools and features in the dashboard to spread messages and run social campaigns.

Social Media Measurement for ROI White PaperFor further social success, take a look at our White Paper series on using social media measurement to gauge ROI. This 5-part series explores the landscape of social media measurement today, and provides How-Tos for demonstrating how your social efforts contribute to brand awareness, lead generation and customer retention.

Author: Ashley Jane Brookes

Ashley Jane Brookes has written 90 posts for the HootSource blog..

Ashley is the marketing lead for HootSuite’s brand and content strategy, with a focus on enterprise business and client success. Since 2010, Ashley has helped build the marketing efforts for the company which has seen growth in excess of 7 million users worldwide. Her speaking experience for HootSuite includes various presentations on Best Practices for Social Business as well as the World Summit Awards in Cairo where she spoke about social media’s role in the Egyptian Revolution.

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