HootSuite Social Media Management

The times they are a-changin’. With online and social marketing prevailing over traditional media investments, how can brands and agencies leverage this transformation? And in this new digital age, how do businesses effectively integrate social media, PR and advertising to work together?

HootSuite University is pleased to host The Redefinition of Traditional Media Models, a unique Lecture Series in the form of an insightful conversation between Todd Defren, Principal at SHIFT Communications, and Ben Watson, VP of Marketing here at HootSuite.

Gain insight into the balance between traditional and new media marketing models, and how to make them work together for your business.

Continue your Social Media Education

This feature presentation is one of many in HootSuite University’s growing library of social media content, and is available to the public for one week only.

Want to be notified of upcoming lecture series presentations? Join our mailing list.

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Your company is tweeting, but are your followers listening and engaged? Are your Facebook posts attracting new customers? How do you know if your social media marketing efforts are paying off?

HootSuite University is here to help with Tactical Tips & Tricks for Social Media Success, a hard-hitting, step-by-step Lecture Series with Josh Ochs, Founder of Media Leaders.

Take a guided tour through these powerful techniques for businesses, and learn how to increase your company’s bottom line through social media.

Continue your Social Media Education

This feature presentation is one of many in HootSuite University’s growing library of social media content, and is available to the public for one week only.

Want to be notified of upcoming lecture series presentations? Join our mailing list.

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Effective integration of social business is only possible when your entire organization is empowered to make the change. So how do you establish a strong social media team, both employees and customers, to be your company’s brand ambassadors?

HootSuite University is proud to present The Shift to Social Business with author Michael Brito, Senior VP of Social Business Planning at Edelman Digital.

Learn how to integrate social media throughout your organization and engage your social customers in the latest installment of the HootSuite University Lecture Series.

Continue your Social Media Education

This feature presentation is one of many in HootSuite University’s growing library of social media content, and is available to the public for one week only.

Want to be notified of upcoming lecture series presentations? Join our mailing list.

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Your company’s Facebook page has had a little work done, and with a 46% lift in brand engagement, Timeline proves to be more than just a pretty face.

Have you adapted to the new look? Are you making the most of the added features and capabilities? HootSuite University is here to bring you up to speed so your company can leverage this social shift.

Resident Content Coordinator and community expert, Taylor Loren, is here to walk you through Five Best Practices for New Facebook Pages. In 20 minutes, explore valuable business examples and learn industry best practices in order to get the most from your company’s new Facebook page.

Continue your Social Media Education

This feature presentation is one of many in HootSuite University’s growing library of social media content, and is available to the public for one week only.

Want to be notified of upcoming Lecture Series presentations? Join our mailing list.

Learn more about optimizing your company’s new Facebook page with our latest HootGuide, New Facebook Brand Pages Best Practices. Download here.

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Your business has a network of powerful, engaging fans and followers, but are you leveraging their influence to enhance your brand? Klout is today’s standard of influence on the social web, helping businesses determine the social impact of an individual, and providing context around their level of influence.

To help you take advantage of this powerful tool, HootSuite University is pleased to present Klout for Business: Leveraging Influence for Your Brand, the second installment of our two-part interview between Ben Watson, VP of Marketing here at HootSuite, and Joe Fernandez, CEO of Klout.

In this unique addition to our ongoing Lecture Series, learn what it takes to harness the power of Klout to grow your brand’s online influence.

This feature presentation is one of many in HootSuite University’s growing library of social media content, and is available to the public for one week only.

Interested in learning about Klout for your personal online presence? Check out part one of our interview with Joe, available to the public between March 22nd and April 3rd, 2012.

Want to be notified of upcoming lecture series presentations? Join our mailing list.

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Are you an active member of your social community online? With so much time spent sharing tweets and updates, how do you know if you’re getting the most out of your social engagement? And if you’re making an impact, what are the benefits of being an online influencer?

HootSuite University is pleased to present Do You Have Klout? Understand and Grow Your Online Influence, a unique addition to our ongoing Lecture Series.

Learn the answers to all these questions and more in the first instalment of this special, two-part interview between Ben Watson, HootSuite’s VP of Marketing, and Joe Fernandez, Founder and CEO of Klout. Find out first hand what it takes to make an impact and leverage your influence online.

This feature presentation is one of many in HootSuite University’s growing library of social media content, and is available to the public for two weeks only.

Interested in leveraging Klout for your business? Register now for Klout for Business: Leveraging Influence for Your Brand, the second installment of our two-part interview with Joe Fernandez.

Want to be notified of upcoming lecture series presentations? Join our mailing list.

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Is your social media marketing based on instinct? Your strategy shouldn’t rely on luck when it can be based on data-backed, scientifically-proven best practices.

To help make your tweets stick and ideas spread, HootSuite University is presenting Science of Social Media: The Design and Engineering of Contagious Ideas with HubSpot’s Social Media Scientist Dan Zarrella.

In this lecture, explore the myths of why and how people behave online to help you increase your reach and create contagious ideas.

This feature presentation is one of many in HootSuite University’s growing library of social media content, and is available to the public for one week only.

Want to be notified of upcoming lecture series presentations? Join our mailing list.

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Not making the grade when it comes to social media? Escape the ivory tower and learn how to build an online community and drive admissions to higher education institutions.

To help you build excitement and create peer to peer connections online, HootSuite University presents Driving Admissions through Community Building: Best Practices for Higher Education with Inigral’s Community Manager Brandon Croke.

This feature presentation is one of many in HootSuite University’s growing library of social media content, and is available to the public for one week only.

Want to be notified of upcoming lecture series presentations? Join our mailing list.

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Finding it hard to stay ahead in social media? Keep current with the HootSuite University Lecture Series, an opportunity to continue your social media education.

This month, HootSuite University is featuring expertise straight from the source. Industry leading brands like LinkedIn, HubSpot, and Klout are redefining the online space and showing you how to navigate it.

Featured lecturers for March include:

How To Strategically Grow Your LinkedIn Network with John Hill of LinkedIn: Build your network before you need it and leverage the potential of your online rolodex in this guided video walkthrough.

Read more…

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In this edition of the HootSuite University Lecture Series, learn how social media helps real estate professionals drive traffic back to their sites, sell more homes, and build their sphere of influence.

To help you recruit new clients using social media, HootSuite University is releasing How the Real Estate Industry is Leading the Way in Social Media with Katie Lance of Inman News as part of its ongoing Lecture Series. This presentation will highlight real estate case studies to help you learn from others’ success in social media.

Watch case studies of real estate professionals using Facebook, Twitter, Foursquare, and Google+ to discover how to apply proven strategies to your business, along with learning efficient ways to curate content for your social networks.

This feature presentation is one of many in HootSuite University’s growing library of social media content, and is available to the public for one week only.

Want to be notified of upcoming lecture series presentations? Join our mailing list.

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