Building a legacy
The Globe and Mail – Sell out? No thanks, HootSuite founder Ryan Holmes wants a legacy
Financial Post – Q&A: Ryan Holmes
A selection of Ryan’s answers from Sprouter were also published in the Financial Post: Q&A: Ryan Holmes. Sprouter provides a rich source for startup information as answered by industry experts. Read the full listing of Ryan’s Q+A: sprouter.com/invoker
Here are a couple questions to whet your appetite…
Q I have an idea for a web site and app, how do I get it developed without the developer taking my idea?
A There are a million great ideas all happening at once. Initially i was scared to talk about mine but i realized that many people come up with the same idea at the same time, all the time. It all comes down to execution. You can get a dev to sign a NDA/Non-compete.
Q What are the most important attributes you should be looking for in new hires at a early stage bootstrapped startup?
A Swiss army knife adaptability, and energy. You need to be surrounded by can-do type people who share your vision and are willing to help put in the hours.
EpicLaunch – An Interview with Ryan Holmes: Founder of HootSuite
Entrepreneurship blog, EpicLaunch, also interviewed Ryan recently – focusing on HootSuite’s history and Ryan’s tips for success. Here’s a snippet…
What’s the most important action you took that you believe brought success to your business?
Following my passion. HootSuite is my fifth business and it has taken as many tries to find the right alignment of entrepreneurial skills and my passions.
What’s the number one tip you would offer to a young entrepreneur?
Partner up. The tendency for many entrepreneurs is to try to do everything themselves, but by partnering with someone whose skill set compliments your own, you can stick to what you do well and tackle challenges together.
See what HootSuite’s Chief Executive Owl had to say recently about entrepreneurship, financing, emergency RedBull, and more…
Yahoo! Finance – Brand loyalty: Myth or reality?
Ryan Holmes, CEO of Vancouver, B.C.-based HootSuite, says social media marketing provides one of the highest ROI (return-on-investment) mediums ever seen.
[...]“When you look at the cost on it in comparison to email where there’s a cost per throughput . . . with social that’s not the case. The whole paradigm has been rewritten,” he says. “With social media, people are going to talk about your company or product with or without you. If you’re not there, your competitors are going to eat your lunch.”
[...]“I think that comes from a real perspective of leadership,” he says. “I believe (customer) support is the new PR (public relations). If you think of the old axiom every marketer has heard about one unhappy customer will tell 10 people . . . add social media to the mix and you need to multiply that by 10 at least.”
Conversely, word-of-mouth marketing drives brand loyalty too.
“It’s exponential. If you think of the value of word-of-mouth advertising, especially in social, it comes from a valid place when my friends or family tell me about an amazing product versus a marketing message,” he says. “Overall customer satisfaction can be the new advertising effectively.”
Fast Company – What You Need To Know About Seeking Funding
As part of our Getting Funded series, we asked members of the Young Entrepreneur Council what they wish they knew when they sought funding that they know now. Here are their suggestions, including finding the right investors, understanding legalities, and more.
I would have taken a few more risks and partnered up earlier. It’s tough to go through starting a business all on your own, and it really helps to have someone to bounce some ideas off of.
Fast Company – Learning From Your VC Disaster
As part of our Getting Funded series, we asked members of the Young Entrepreneur Council what the worst VC meeting they had was and what they learned from it. From angry dinners to annoying yawns, here are their answers.
My worst VC meeting was with a VC that was obviously not interested very early on. He was yawning and almost falling asleep. Honestly I was ready to walk out. I learned to carry a can of RedBull with me, and that this VC missed out on a massive opportunity.
Business Insider – Future of Social Media is…
We asked more than a dozen entrepreneurs, pundits, academics, and avid social media participants to continue the open-ended sentence: “The future of social media is…”
The future of social media is the future of global communication. As the most prolific communication medium of all time, social media is as naturally disruptive as it is a bridge for international organizations. We’ve seen social networks explode as people and businesses around the world find a voice that resonates throughout the Globe. Expect the future of social media to disrupt traditional media methods, and help both commerce and culture flourish. This all from the tips of your fingers, or a tool that fits in the palm of your hand.
Ready to buy an existing business, but not sure how to go about the negotiation process? We enlisted the advice of the Young Entrepreneur Council, which shared its tips on how to get the best deal possible.
Most people think of “best deal” as lowest price. I don’t necessarily think this is the case. When looking for the “best deal” I would often think of the best mutual win for both parties. This year I have made 5 acquisitions, and I am confident that I could give “acquisition references” for anyone new who I am talking with.
Wise owl and HootSuite collaborator Nichole Kelly put together a great tutorial on integrating HootSuite with Google Analytics. From tracking codes to funnels to campaign parameters – Nichole guides you through the process in a few easy steps.
Check it out here: How To Integrate HootSuite with Google Analytics Campaign Reporting
As a reminder, nominations are open for The Crunchies Awards. Vote up HootSuite for Best Cloud Service and Best International Startup. The nomination deadline is Dec 13, so vote daily and spread the word!
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