There are 3 guiding principles that create the backbone for a successful social customer service strategy:
- We’re everywhere.
- We’re available.
- We’re helping.
These might sound simple, but sometimes less is more.
And by following these key principles, your support team can find creative ways to address problems, humanize your conversations online, and create moments of awesome.
Looking to continue your social media education? Enroll in HootSuite University to enjoy continued access to our Lecture Series, social media courseware, and the HootSuite Certification Program.