After water, tea is the second most consumed drink in the world. More than just a beverage, it has the power to bring cultures together, break through barriers, relax or excite great minds and ignite conversation and trade around the world. Its loose leaves steeped in hot water are symbolic of human nature and our search for pleasure and balance in the everyday.
Today, tea is timeless yet modernized – seeping into cultures around the world and becoming readily available to everyone. We spoke to tea company, DAVIDsTEA, to discuss how they’ve developed and promoted a recognizable international brand that celebrates loose leaf tea and relates to thousands of loyal customers on a personal level.