With so many social media services to keep track of, it can be difficult to efficiently create a content campaign that will provide engagement and results. Fortunately, with HootSuite’s latest wave of App Directory integrations into the dashboard, it has become easy to bridge the gap between market research and customer conversations.

To help users get acquainted with the Vision Critical integration, HootSuite Enterprise is pleased to present Social Listening: Turning Surveys into Effective Social Engagement. Hosted by HootSuite Enterprise Trainer, Kemp Edmonds and Gordon McNeill, SVP of Corporate Development at Vision Critical, this is the first of a series of Enterprise Conversations that will help your organization optimize your social strategy.

This webinar is on May 17th at 11 a.m PT.  It’s free to attend for anyone.

Social Meets Real-Time Research

Marketers today are challenged to adopt new, social technologies in order to drive campaigns and engage audiences. Often times, it can be labor intensive and time consuming to continuously monitor social media while doing the measurement and background research to ensure engagement is relevant and effective.

The Vision Critical Surveys app in the HootSuite App Directory helps to streamline this process. The app works by enabling users to easily distribute survey links via social media as well as view top level results, providing holistic and user friendly tools to connect to their audience.

Now members of your social media team can see real time survey results in-stream, alongside Twitter, Facebook, LinkedIn and other social channel feeds. Incorporate research results directly into messages, drop report links into notes you append to assignments, and optimize your social engagement.

Register for the Enterprise Conversations webinar on May 17th at 11 a.m PT.

The Vision Critical App is one of many in the HootSuite App directory. To see all of the apps available, visit hootsuite.com/app-directory to learn more and install today!

Enterprise Conversations for Marketers

The Enterprise Conversations series is a set of webinars aimed at solving the social challenges that marketers face day to day. Each webinar is free to attend and hosted by HootSuite and one of our leading integrations partners.

Stay tuned for upcoming Enterprise Conversations soon.

HootSuite Enterprise offers the most advanced business toolset for social media management. Designed to scale to suit your team size – whether 5 or 500+ – this plan offers the highest level of security, education, training and support. To learn more, contact us at hootsuite.com/enterprise

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HootSuite hits the Big Apple next week for the Conversational Marketing Summit (CM Summit) from Monday, May 14 to Tuesday, May 15, 2012 in New York City. Social Media for the Summit will be powered by HootSuite who will be sponsoring the event.

At the CM Summit, hobnob with thought leaders, entrepreneurs and creative professionals from some of the most cutting edge social brands and products in the tech industry today. Notable brands include Twitter, StumbleUpon, and Google.

Drop by and say hello to the Owls manning the HootSuite booth: Jess Wakeman, Peter O’Sullivan and Laura Horak. There will be tons of cool stuff happening at the booth including the premiere of our new HootFeed feature (more on this later in the week), HootSuite dashboard demos and of course giveaways of our coveted Owly swag and HootKits.

Be sure to Tweet from HootSuite’s dashboard and use #cmsummit in your Tweets to be entered into our contest for an awesome prize. A winner will be announced on Monday and Tuesday via @HootSuiteEvents.

Event Deets:

DATES: May 14 – 15, 2012

VENUE: Skylight Soho, 275 Hudson Street New York City

TIMES: May 14 1:00 PM – 5:30 PM |  May 15 8:00 AM – 4:30 PM

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That’s the message behind a provocative post earlier this week on the Wall Street Journal’s CIO Report. Editor Michael Hickins describes social networks as scary places for corporations. But abstaining from Facebook, Twitter and other social sharing sites is clearly no longer an option.

According to Hickins, CIOs still consider social networks to be unpredictable, unmanageable and potentially harmful to their companies. For example, John Glooch, CIO of the Hartford Financial Insurance Company’s life insurance unit confessed that he has completely sworn off Facebook as he feels the rules are too complicated.

But, Hickins points out, “social networks are an obvious and natural boon to selling in a business that relies so much on relationship-building.” So what’s an overworked, crisis-averse, growth-driven CIO to do?

The Human Factor

Attack the root of the problem. “Social media are like complex electronic systems with humans as unpredictable components,” Hickins writes. Among the main challenges in large corporations with reputations to uphold is maintaining a unified front, i.e. a consistent voice to present to the public.  With employees from multiple departments – not to mention off-site consultants and partners – Tweeting and Facebooking, it can be maddening to coordinate and align social media campaigns.  Inconsistencies, inefficiencies and sometimes outright embarrassing mistakes are commonplace.

But . . . there’s some very significant good news that Hickins overlooks. Behind the scenes, a whole new generation of social media tools designed for the workplace has emerged.  Enterprise-grade, with all kinds of security and collaboration features, these tools have taken social media out of the dorm room and into the boardroom.

For CIOs, a few security features are especially relevant.  Make sure these come standard in any social media management software used.

• When working in teams, variable permission levels – limiting which employees can monitor social media accounts and which employees can actually post – are critical.  The best management tools even allow draft messages to be put in a queue for supervisor approval before publishing.
• For especially sensitive social media accounts, an extra layer of protection is important.  Good management software will prompt users with an additional “Are you sure?” pop-up message before they post to selected accounts.
• Sometimes, the threat comes from outside the company.  Social media management tools should be HTTPS enabled, for encrypting data and preventing access from unsecured networks.
• Sharing passwords to social media accounts compromises everyone’s security.  Look for tools that allow each team member to choose a discrete password to company accounts.

Tame the Monster

The net result is that the big, scary social media monster is – at least in part – tamed. Uncertainties are minimized. Benefits are amplified. CIOs can not only better control the social media space, they can also begin to document quantifiable returns on their social media investments.

Ignoring social media is no longer a realistic option. But CIOs taking the plunge should understand that social media management tools have, finally, caught up with business realities. It’s time to jump in. The water’s fine.

This is a post contributed by Angela Leung, Writer in Marketing at HootSuite. Formerly from the “glamorous” world of book publishing, she has traded manuscripts for blogs. Follow her on Twitter @ange_leung.

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You can check out the post here.

Rise of Social Teams

Holmes points out that corporate social media has exploded nearly overnight. Tasks handled by a single intern a few years ago are now managed by teams of dozens of employees, chiming in on Twitter, Facebook and other social networks. Right now, HootSuite’s enterprise clients have an average of 23 team members each.

But the tools needed to harness the power of social media inside the workplace haven’t always kept up. Orchestrating large campaigns across multiple networks has been frustrating and inefficient. Keeping team members on message hasn’t always been easy. And rogue posts and embarrassing mistweets have caused social media managers a lot of sleepless nights (Like the time a Red Cross staffer accidentally tweeted a drinking story to the organization’s 268,000 followers).

New Tools for New Media

Thankfully, there is hope.  Social media tools are finally catching up to the demands of corporate and enterprise users (HootSuite’s new Teams is a prime example). Advanced permission controls and collaboration features let big teams work together in ways that were impossible before.  Managers can vet posts before publishing.  Teams can be built organically and post across social networks.  In short, social media is very quickly growing up – leaving the dorm room and entering the boardroom.

For the full story, check out Holmes’ complete article on Huffington Post website.

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Social media is the most disruptive technology we’ve ever seen. And it’s the reason HootSuite was built – to help manage the firehose of conversations and networks that come with it. But how do you increase efficiencies while working with clients and colleagues without compromising brand consistency or losing control? According to many leading experts, once you have decided to tackle this challenge, you start by organizing and empowering your team to manage social media effectively.

For this reason, HootSuite is pleased to introduce new HootSuite Teams, a collaboration functionality launched for powerful control of company-wide social media management. Scalable and intuitive, the new toolkit enables teams to be built organically. Managers enjoy top-down control, with user-friendly tools for scheduling, assigning and vetting messages.

See it in action:

Organize Your Owls

Organizations of all sizes will benefit from the upgrade –  whether your social team is two, twenty or two-hundred strong.

While HootSuite Teams was primarily built for both our enterprise and small business accounts, social agencies will also enjoy the functionality to manage multiple client accounts without overlap. Brick and mortar business will enjoy the functionality to manage various locations’ accounts and profiles, and large organizations will benefit from the consistent experience and global governance across multiple teams that manage independent social media needs under one consistent corporate tool.

With HootSuite Teams you can:

• Assign messages for follow up
• Save draft messages privately or for the team
• Share search streams for consistent management
• Add multiple social networks to a team
• Connect team members to multiple teams
• Report on team activity and outcomes
• And more!

Built For You

HootSuite Teams functionality incorporates valuable user feedback and enables users to integrate a social media management strategy that maps to every unique organizational structure. Why try to restructure your workflow to fit technology when it can be customized for you?

Based on learning and input from many of our customers with both small and large teams, HootSuite Teams provides the flexibility for businesses to create organizational structures that reflect their real-life counterparts. Whether by department, product line or region – it’s up to you.

The result is a new system that works not just for customer-facing teams but for all your teams – including sales, human resources, public relations, marketing and support.

Permissions for your Parliament of Owls

Three levels of Permissions – Organization, Team, and Social Profile – ensure teams can operate efficiently and securely. These can be managed on a Team and an Organizational level for the greatest level of control.

Already Using Teams?

If you’re already a HootSuite Pro or Enterprise user and you’d like to learn more, find out what’s new with HootSuite Teams. You’ll learn the best way to tailor your Organization as well as find a helpful FAQ (available in español and português), Migration InfoSheet and support articles.

Rest assured: after the update, new team structures are created from existing social profiles and the team members already assigned to them.

Learn with HootSuite University

HootSuite Teams transforms your dashboard for the better. Setting you up for success, making team collaboration simple but effective, let HootSuite University help you understand HootSuite Teams as the ultimate social team workflow tool.

What do you think?

We can’t wait to hear what you think of HootSuite Teams. Let us know your successes and challenges by Tweeting @HootWatch or dropping us a line on our Feedback Channel.

Have questions about HootSuite Teams? Tweet @HootSuite_Help.

Did you like the song featured in the introduction video? The track is called “Loveless” off the album “Little Mountain” by Vancouver-based band, Said the Whale. Follow them on Twitter @saidthewhale and find more music at http://www.saidthewhale.com/

Get your owls in flying formation with HootSuite Teams!

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Last week HootSuite integrated a new wave of App Directory tools into the dashboard – MailChimp, Vision Critical Surveys, Chime.in, Identi.ca, and a new RSS Reader join the all-star roster of tools, integrations and extensions in the ever-growing HootSuite App Directory, which also includes YouTube, Flickr, Tumblr and more. To help new users get acquainted with the App Directory or as a refresher for those already familiar, we’ve put together an App Directory Guide – free to download!

We’ll also take a closer look at the Vision Critical Surveys app for HootSuite and MailChimp app for HootSuite, plus some info on the RSS Reader app. That’s not all, as we’ll share what the blogosphere had to say about this latest batch of apps, in addition to articles from Mashable and Techvibes.

A Closer Look

Vision Critical Surveys
The Vision Critical Surveys app for HootSuite provides direct access to Vision Critical Surveys, an intuitive web-based survey tool that allows users to create highly engaging surveys. The integration between HootSuite and Vision Critical Surveys enables users to easily distribute survey links via social media as well as view top level results, providing a holistic and user friendly tool to connect with their audience.

Andrew Reid, Founder and CEO of Vision Critical, on the integration:

HootSuite and Vision Critical have a similar heritage as Vancouver-based technology companies that have experienced exponential global growth and worldwide success. Integrating our survey tool with HootSuite means clients can not only enhance the way they engage with their social media networks but also learn from them to make better business decisions.

In an insightful and topical blog post – Monique Morden, Executive Vice President at Vision Critical, contributes some great insight on the importance of a two-way dialogue. Here’s an excerpt:

One of the many things that we love about HootSuite, is that they also believe that social media is about more than just listening, their suite of engagement tools allow organizations to follow up and probe on every individual social media request, comment or complaint. This allows companies to deliver on their brand promises, and ensure their customers are heard.

The Vision Critical Surveys app for HootSuite just takes this to the next level, by easily creating new ways for customers to give feedback, and participate in brand decisions.  It creates an avenue for those customers that might be a bit shier to share their thoughts, without having to shout amongst their social peers.

Learn more about the integration in this video walkthrough:
Installing and using the Vision Critical Surveys app for HootSuite (Video)

MailChimp
In addition to our shared affinity for animal mascots – HootSuite and MailChimp also share a commonality in providing scalable services using a Freemium business model. Founded in 2001, MailChimp supports more than 1.6 million subscribers worldwide and sends 2.8 billion emails per month.

This smiling chimp makes it easy for all sorts of organizations to manage their email campaigns. Their clients run the gamut from foodtrucks to magazines to media enterprises and more.

Learn more about the integration, including a detailed installation walkthrough:
Share Your MailChimp Campaigns From Your HootSuite Dashboard (Walkthrough)
HootSuite – MailChimp Integration Page

RSS Reader
For the uninitiated… What exactly is RSS? To answer this question think of a robotic dog that fetches the newspapers for you. Okay, it’s not exactly that…

RSS (Really Simple Syndication) is a format of web feeds used to publish updated work (blog entries, news and multimedia). A typical RSS feed includes full or summarized content plus publishing dates and the author. It enables you to subscribe to updates from favored websites or to “fetch” feeds from many sites and place them into one convenient stream.

With the HootSuite RSS Reader, you can import a single feed or batch import your feeds from a 3rd party service (ex. Google Reader) to populate a stream. Once populated, click the arrow at the top right of an RSS update to easily share across your favorite social networks. You don’t have to spend time checking sites one by one, now it’ll all be brought right to you. Woof!

Guiding you Through the App Directory

Now that you’re familiar with the latest wave of App Directory tools, see what else the App Directory has to offer in this free App Directory Guide – a helpful infosheet on all the App Directory has to offer. Learn how we select the apps, which apps are available and how to install them.

Get Your Guide

Apps Away

In addition to the posts from Vision Critical and MailChimp, check out what these bloggers had to say about the latest wave of apps…

Brafton – HootSuite updates support integrated content marketing campaigns

The new apps include integration with email service provider MailChimp, microblogging service Identi.ca and content-centric RSS Reader. Using social media marketing can help companies expand their prospect base and boost web leads. Since social is often included in email and content marketing campaigns, being able to control each of these apps in one place will simplify the process for business.

Mashable – HootSuite Adds Support For MailChimp, RSS Reader, More
Techvibes – HootSuite Announces Fourth Wave of Partner Integrations: MailChimp, Chime.in, and More
Laptop Mag – HootSuite Adds Support for MailChimp, Chime.in, Identi.ca, More
Website Magazine – HootSuite App Directory Adds MailChimp and More
Research Magazine – Vision Critical adds survey app to HootSuite

Apps Assemble

Whether you’re a multinational enterprise or a DIY power user, the suite of tools in the HootSuite App Directory has something for you. Let us know what you’d like to see next on our App Directory Feedback Forum.

To get the latest App Directory updates and tips, follow @HootSuite_Apps.

Are you a developer or organization looking to integrate with the App Directory? Learn how you can integrate your tool using HootSuite’s Engagement API and App Directory SDK.

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HootSuite can be found owl around the world – Including Owly in Machu Picchu - photo by @coffee69

The Community Team at HootSuite is ready to share a few exciting programs and initiatives centered around enhancing your HootSuite experience. Some new, some rebooted – we invite you to get involved with these groups and help share the HootSuite story with your communities.

Be the Owl ~ Envoy Program

HootSuite is truly a global tool but we can’t be everywhere all the time. So, we ask for your help to get to know HootFans in your US city or international country with the Envoy program.

Think of Envoys as volunteers owls on-the-ground who work closely with the Community Team at HootSuite HQ to share HootSuite’s culture, gather feedback, host events and even help the Translation Project.

Passionate about gathering intelligence, planning HootUps and representing HootSuite in your local community? Great, then apply to become an Envoy by Tweeting @HootClub and we’ll send you an application and program info. Once onboard, you’ll receive the admiration of your peers, insider access to HootSuite updates and perks like a Pro plan and HootSuite University admission.

Be the Host ~ Host a HootUp

HootUps are an opportunity to meet, discuss and share in the company of like-minded social media enthusiasts in real life. Each one is unique to the area but all give HootSuite fans a chance to learn tips and tricks from a presenter while enjoying beverages and treats, and networking with like-minded folks.

A couple owls attending HootUp Maui - Image via @amauiblog

Organizing a HootUp in your neighborhood is easy and we’re here to help. Want to attend or even host a HootUp? Start by reading the HootUp guide, then feast your eyes on footage from the epic Maui HootUp, the São Paulo HootUp for the Brasil kick-off, Aussie Owls in Adelaide, Indonesian Owls, Spanish búhos in Salamanca, Madrid and Barcelona, or the recent LA HootUp featuring the (now infamous) guy behind the @LAKings.

Coming up: @HootUp in Tokyo, Warsaw, Austin, Chicago, Bali, Bandung and Jakarta.

See www.meetup.com/HootUp/ for complete listings

Be the Voice ~ HootTranslation

The HootSuite Community Team lovingly making HootKits

Curious how HootSuite is available in 14 different languages? The @HootTranslation project is a unique collaborative endeavor fueled by some amazingly passionate international owls. Faithfully serving their countrymen, translators embody selflessness by allowing their neighbors to use the dashboard comfortably.

Do you have language skills to share? Join the HootSuite Translation Project and watch the progress meter soar!

In particular, we seek help to translate HootSuite to German, Dutch, Indonesian and Thai in the near future. Need more info? The HootSuite Translation Guide will give you all the tips from style to approval.

Be a Member ~ HootClub

Picture the ultimate hotbed for sharing tips, exclusive content, sneak-peeks and all things owl. Hangout in the company of fellow affiliates, translators, HSU certified and other Owlish superfans; no cover and no line – good times had by all.

We hereby cordially invite you to join in sharing Hoot culture in HootClub!

Get updates hot off the press on Twitter: @HootClub and request to join the HootClub Facebook group.

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• During the downtime, users will be unable to access the dashboard across all platforms – web, mobile and desktop.
• Tweets and updates scheduled for May 4th from 6pm to 9pm PDT will NOT be sent out. However, all Tweets and updates scheduled for that time will be sent out shortly after 9pm PDT.
• HootSuite will be Tweeting real-time updates via @HootSuite_Help.

In the meantime…

You can learn more about Owly in lifeofowly.tumblr.com, take a tour through the photos on flickr.com/hootsuite or follow us on facebook.com/hootsuite.

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The times they are a-changin’. With online and social marketing prevailing over traditional media investments, how can brands and agencies leverage this transformation? And in this new digital age, how do businesses effectively integrate social media, PR and advertising to work together?

HootSuite University is pleased to host The Redefinition of Traditional Media Models, a unique Lecture Series in the form of an insightful conversation between Todd Defren, Principal at SHIFT Communications, and Ben Watson, VP of Marketing here at HootSuite.

Gain insight into the balance between traditional and new media marketing models, and how to make them work together for your business.

Continue your Social Media Education

This feature presentation is one of many in HootSuite University’s growing library of social media content, and is available to the public for one week only.

Want to be notified of upcoming lecture series presentations? Join our mailing list.

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The HootSuite App Directory continues to grow with the addition of 5 new tools available immediately to all HootSuite’s Free, Pro and Enterprise users (nearly 4 million strong)! We’d like to offer a gracious welcome to MailChimp, Chime.in, Identi.ca, Vision Critical Surveys, and a new RSS Reader to the social content platform.

Since its initial release in November 2011, the HootSuite App Directory has steadily grown with a plethora of new tools, extensions and applications which already include Digg, TrendSpottr, InboxQ, Constant Contact, Get Satisfaction, YouTube, Tumblr, Flickr and Orkut.

Fresh Crop of Apps

Installing these apps is easy. Simply access “Tools” from the launch bar on the left-hand side of the dashboard and select “App Directory”. All available apps will be listed in the “Featured Apps” section. Click the “Install” button for the app of your choice. You will then be prompted to add streams.

Or, simply click the logos to the left of each app description below. After clicking, the dashboard will open along with the selected app. Click “Install”, add your streams and you’re ready to go.

Learn how these apps can help you engage with communities, manage email campaigns, perform surveys, view RSS feeds and more.

MailChimp

MailChimp provides an easy way for users to send email newsletters, manage subscriber lists, and track campaign performance. The MailChimp app for HootSuite allows you to view and search for recent campaigns, share these campaigns to your social networks, view campaign results and more.

MailChimp Head of Integrations and Partnerships, Amy Ellis, on the integration:

While we offer social capabilities and tracking inside our own application we know that the most important thing for small businesses is convenience. So many small businesses use HootSuite to manage and measure their brand’s presence on Twitter, Facebook, Linkedin and more. We’re excited that this integration will also allow them to manage the sharing of their email campaigns across those networks as well.

Vision Critical Surveys

Vision Critical Surveys lets you easily design and send surveys to get quick and actionable data to support your business decisions. The Vision Critical Surveys app for HootSuite allows you to easily share surveys with your social networks, monitor results in real-time and more.

Chime.in

Chime.in is a social interest network that enables publishers to join and build dynamic communities around brand topics and products. The Chime.in app for HootSuite allows users to schedule and send chimes, view comments and comment on chimes, preview photos and video, and more.

RSS Reader

Developed by David Dmytryshyn, The RSS Reader app provides a quick and easy way to view RSS feeds in the HootSuite dash. Simply add your feeds and get a stream of organized stories and articles that you can not only preview, but share to your social networks.

Identi.ca

Identi.ca is the best-known social network developed on the Open Source microblogging software StatusNet. Developed by Mahesh Asolkar, the Identi.ca app for HootSuite allows you to post status updates, monitor timelines and messages, track your replies, view conversations and more.

HootSuite CEO, Ryan Holmes, on the HootSuite App Directory:

Businesses today are social. Success depends on connecting with customers instantly across multiple social media channels and networks. The growth of our App Directory gives clients an impressive arsenal of tools to do this, all in a single place. Our goal, as we close in on six million users by end of year, is to continue aggressively integrating leading apps, turning our dashboard into the mother of all SaaS resources for the social business.

 So ‘Appy Together

Your feedback plays a big role in shaping the App Directory roadmap. Let us know what you would like to see next by suggesting apps, networks, and integrations on our App Directory Feedback Forum.

For the latest App Directory updates and tips, follow @HootSuite_Apps.

Are you a developer or organization looking to work with HootSuite? Learn how you can integrate your app using HootSuite’s Engagement API and App Directory SDK.

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