A wee bit old but while we’re catching up on News Round-ups over the next few days, here’s an artifact from SXSWi back in March.

This time it’s a video interview with CEO Ryan Holmes with Folk Media. Ryan shares some insider info about how we build and promote HootSuite, the channels we use to spread the brand, and what we measure to gauge success.

Take a look and be sure to answer host Nichole Kelly‘s question:

After you watch the video leave a comment below and let us know which category Ryan fits in and why…
1) Houdini
– all smoke and mirrors
2) Miami Vice
– definitely trendsetting
3) CSI
– Crime Scene Investigator – so smart with social media measurement that NOTHING gets by.

Note: I chose 3) CSI cause i know (almost) no mention of “HootSuite” slips by on Twitter, web, or elsewhere thanks to a listening dashboard of feeds which diligently harvests mentions from the outer reaches of the Internet.

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6 comments
Mike Stoner
Mike Stoner

Hootsuite is definitely one of the prime catches of SXSW I 2011. The three way funneling is essential to social media managers and business owners alike. If one were to be able to easily acquire information about how people are accessing to your variety of media channels, the decision making process; on emphasis of which advertorial or marketing method is working is as crucial as turnover statistics. HootSuite is a definite tender, but it is a constant work in progress – where plug-ins, dashboards and in an even broader sense, technology is concerned. It is a great act, and is a quality and versatile addition to the already complex social networking which is beneficial to dot com businesses.

mosquito
mosquito

Ryan you have a done a very good work, congrats.. keep up the work going.

braun
braun

It was fun listening to Ryan Homes and I am sure that this pleasant and smiling CEO of hootsuite is very popular as we already know!! I found his interview very interesting and what he was doing in hootsuite to make it popular as a social media dashboard. We have seen the hard work he puts into his work with the new features that he keeps introducing to hootsuite to keep the users happy and will keep on introducing to keep us, users, to educate us on the latest!!

rapid prototype
rapid prototype

It was fun listening to Ryan Homes and I am sure that this pleasant and smiling CEO of hootsuite is very popular as we already know!! I found his interview very interesting and what he was doing in hootsuite to make it popular as a social media dashboard. We have seen the hard work he puts into his work with the new features that he keeps introducing to hootsuite to keep the users happy and will keep on introducing to keep us, users, to educate us on the latest!!

Ryan
Ryan

Lots of golden nuggets in there, I enjoyed watching that video. I have been having a look at SXSW 2011 and it looks like a fantastic event with lots of great acts. Some from the UK as well such as Clock Opera, Eliza Doolittle, James Blake etc.:D

Joel Mark Witt
Joel Mark Witt

Thanks again to Ryan for the interview. We at Folk Media are huge Hootsuite fans and love all the new features you keep packing in.

~ Joel