HootSuite’s Geotoko #SoLoMo Technology Keeps @PepsiMAX Fans in the Winner’s Circle

Late in 2011, HootSuite announced its debut into the SoLoMo world with the acquisition of Geotoko. This award-winning geo-analytic software helps businesses market to, and understand their audience and customers. HootSuite CEO Ryan Holmes said at the time “Geo-location will be the hotpoint addition to every savvy marketer’s mix in 2012 and beyond.”

pepsi max logo 2 Today, Pepsi MAX, a billion-dollar brand known for its innovation in the social space, embarks on a first-of-its-kind digital promotion that allows fans to win prizes when checking in at Circle K stores in the US. The program is part of Pepsi MAX’s summer program with MAX driver Jeff Gordon, MAX It Now.

“Pepsi MAX fans have become accustomed to cutting-edge digital pilots from our brand, whether it’s coupons with IntoNow, Golden Tickets from foursquare, or cross-basket Facebook programs with SavingStar,” says Sam Duboff, Pepsi MAX brand team. “With Geotoko, we saw the opportunity to reward our consumers for behaviors they already exhibit. Consumers already check-in at Circle K when they pick up a Pepsi MAX; with Geotoko, we are able to incentivize and reward those consumers for sharing that experience, regardless of their geolocation platform of choice.”

After registering at PepsiMAX.com/CircleK, consumers can enter once per day by checking in at participating Circle K locations. They can win daily prizes (Pepsi MAX/Jeff Gordon racing gear) and are entered for the grand prize, a VIP trip for two to Martinsville Speedway.

This program is the first of its kind leveraging Geotoko technology: the promotion allows consumers to check in on their service of choice (Facebook OR foursquare) with equal ease.

Geotoko software lets users manage location-based marketing campaigns across multiple platforms, including Foursquare, Facebook Places, Twitter and Gowalla. Users can launch giveaways, follow trends from Geotoko’s real-time analytics, and track their audience through its heatmaps feature.

The Geotoko technology reports on geo-based social media interactions like key influencers, customer sentiment, and demographic patterns to help businesses draw conclusions about audience behavior, as well as help brands reward customers for checking-in via Foursquare and Facebook Places.

Companies can view reports from hundreds of chain locations to see opportunities or identify shortcomings early. Then, by understanding the unique needs of user segments – whether by demographic or location data – they can create effective, targeted campaigns. With HootSuite’s Geotoko tools, organizations will know exactly who is checking-in, what their comments are, and even the assets (like photos) they publish from their visit.

MAX It Now runs from July 1 to August 31, at participating Circle K’s across the United States.

Author: Ashley Jane Brookes

Ashley Jane Brookes has written 90 posts for the HootSource blog..

Ashley is the marketing lead for HootSuite’s brand and content strategy, with a focus on enterprise business and client success. Since 2010, Ashley has helped build the marketing efforts for the company which has seen growth in excess of 7 million users worldwide. Her speaking experience for HootSuite includes various presentations on Best Practices for Social Business as well as the World Summit Awards in Cairo where she spoke about social media’s role in the Egyptian Revolution.

2 comments
Amanda
Amanda

Using geospatial information to track customer behavior just makes good sense. I'm glad to hear there is a platform to do this.