Find out how to use Google Analytics data to trace sales to specific tactics or keywords, plus get metrics for customer loyalty and retention, and identify revenue source using HootSuite’s advanced measurement tools and integrations!
In this HootGuide you’ll learn:
- The value of integrating Google Analytics into your campaigns
- How to add Google Analytics to your website
- How to add goal tracking and campaigns
- How to apply Google Analytics custom URL parameters to Ow.ly links