In October of 2012, the North-East coast of the United-States was hit by Hurricane Sandy, a storm of record size that brought mass flooding and devastation to multiple states. New Jersey was hit worse than any other state, but Morris County, New Jersey was prepared.
Their preparation and effective emergency response was due in part to the incorporation of social media posting. The county used HootSuite to disseminate government information and respond to citizen questions when traditional forms of communication were taken out by the storm.
We’ve collaborated with Morris County on a case study exploring how they used HootSuite during Hurricane Sandy to the benefit of the general public.