Spike TV’s Award Show Social Media Campaign ~ New #HootSuite Case Study

By Ashley Jane Brookes • 3 years ago • 0 Comments

HootSuite Case StudyThe team at Spike TV had a challenge on their hands — how to tackle a social media campaign which required pre-event marketing, live-event Tweeting and monitoring, as well as television broadcast promotion. Additionally, they were running their team on fewer members than usual making the tasks even more daunting.

How did they achieve success in the Guys Choice awards social media campaign? Using HootSuite of course. The dashboard is ideal for managing large campaigns running on multiple levels. Find out which efficiency-increasing tools were put to use in our Spike TV case study.

Award-worthy Tactics

Running a social media campaign on any level can be a big undertaking. Running a multi-phased award show campaign to engage fans, promote awareness and live-Tweet celebrity appearances is an enormous task.

Fortunately, the folks at Spike TV harnessed the helpful tools in the HootSuite dashboard to manage the promotion, taping and broadcast of the 2011 Guys Choice Awards; the team collaboration features, paired with effective use of search streams and scheduling functionality ensured this campaign was a success.

Take a look at this HootSuite Case Study to learn how: 

HootSuite and Spike TV ~ Running a Multi-Stage Promotion

(Recuerda que también puedes leer este Caso en español: HootSuite y Spike TV)

More Successes to Share

This case study, along with many more, are available any time in the HootSuite Library. Swing on by for Info Sheets and White Papers too. And be sure to follow @HootSuite for the latest news and releases from the HootSuite dashboard.

Author: Ashley Jane Brookes

Ashley Jane Brookes has written 90 posts for the HootSource blog..

Ashley is the marketing lead for HootSuite’s brand and content strategy, with a focus on enterprise business and client success. Since 2010, Ashley has helped build the marketing efforts for the company which has seen growth in excess of 7 million users worldwide. Her speaking experience for HootSuite includes various presentations on Best Practices for Social Business as well as the World Summit Awards in Cairo where she spoke about social media’s role in the Egyptian Revolution.

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