Blog

2.4 mins

HootSuite is #5 in BC Business Magazine’s Innovation List

By Dave Olson | 4 years ago | 14 Comments

Image of Innovators from BC Business

Continuing on with the News Round-up catch up … in late April, Invoke Media / HootSuite were listed at #5 in BC Business Magazine’s 2010 Guide to Innovation which included B.C.’s 20 best companies at executing world-changing technology. The Invoke team covered the event in the post: Breaking The Top 5: Invoke & HootSuite recognized as innovators.

Certainly we’re pleased to share the list from our home province with companies in diverse industries from urban development, space exploration, pollsters, computer chip makers, citizen news aggregation, e-commerce, alternative fuels, and global auctioneers.

Danielle Egan wrote an in-depth piece after an interview with CEO Ryan Holmes and members of the HootSuite Board of Directors. She chronicles our relationship with founding agency Invoke and the big picture of the changing paradigms of media creation. Here are a few snippets:

Within six months of launching, HootSuite was the app of choice for 100,000 tweeters, and a year later it had received numerous awards. The company has adapted it for LinkedIn, WordPress and Facebook’s estimated 350 million users, as well as a mobile app for iPhone. HootSuite now has 400,000 users including Disney, Fox, the U.S. Army and Dell, along with thousands of individuals from power-bloggers to amateurs.

Hear Ryan Holmes and other BC innovators discuss other innovators at the award gala

“Today everyone is a media channel,” says Holmes, who starts each day groping for his iPhone and uses words like “truthiness” and “stickiness” when describing effective social media brands and technologies. “Corporations need tools to deal with that constant stream of information quickly.”

Of course, like Twitter and Facebook, HootSuite is feeling the pressure to monetize. Until recently it was bankrolled by Invoke Media, which Holmes co-founded in 2000, but this past January HootSuite became an independent company. That’s when HootSuite received $1.9 million in financing from venture-capital firms including Hearst Interactive and Blumberg Capital (Holmes became the new company’s CEO, while maintaining his stake and position with Invoke). HootSuite aims to turn a profit by mid-2010, with new apps and mobile partnerships in the pipeline and plans to charge corporate users a nominal fee.

Members of HootSuite Media Inc.’s Board of Directors add their comments saying:

“Hootsuite will still be the fastest, cheapest and easiest way to get a grip on disruptive mass communication platforms like Twitter and Facebook,” says investor David Blumberg, the 50-year-old managing partner of Blumberg Capital and a specialist in social media technologies, who compares his pre-HootSuite Twitter experiences to “drinking from a fire hose.” By contrast, “Hootsuite filters that torrent of information and makes it useful whether you’re an individual or a corporation.”

Tools like Twitter have levelled the playing field, says Blumberg, who notes that as the debate on social media’s stickiness percolates, the pace and clout of online communities accelerates. “Younger generations live and swim in this soup. It has smashed traditional hierarchies. Corporations can’t hide out like dictators. They have to dive in.” Whether brands sink or swim, HootSuite is clearly riding the wave.

Written by

14 comments
Gregoria Nozum
Gregoria Nozum

Wow that´s great guys, hootsuite has always been on top and I hope you follow same way on future, congrats for that guys!

kijiji barrie website url
kijiji barrie website url

HootSuite holds great position and hope it will continue with the same speed. I want to get more info about this topic. thanks for this brilliant addition into our info.

Jarred Capener
Jarred Capener

I thought about why I by no means looked at it before. Thankful to distinguish that there’s an consultant out there that without doubt realizes what he’s talking about

ScotWetherington
ScotWetherington

I want to thank you for your effort. Your site is great.

LASIK Birmingham
LASIK Birmingham

I really love Hootsuite! I use it constantly, can´t imagine my life without it to be honest

pellet mill dies
pellet mill dies

I just Hootsuite recently.Thanks for your article.I will have a try.

gary corbett
gary corbett

I use Hootsuite daily to manage 5 accounts, business, personal and as a musician we also have a band account. I love the ability to be able to schedule tweets so if you find something but want to send it later, then just use the schedule. There is also the Hootlet! which allows

...more

you to tweet a web page from the toolbar in seconds. Great App, highly recommended.

Jennifer Schmuck
Jennifer Schmuck

Nice to read that Hootsuite has done some many improvements in the last years. I think with the rising popularity of Facebook and Twitter your company will go a long way. Good Luck ;-)...

Matt
Matt

I love Hootsuite and using it!

designbyarm
designbyarm

Still Loving Hootsuite much Hope it better.

payroll
payroll

It was really fantastic to read that hoousuite was listed as the #5 in BC Business Magazine’s Innovation List considering that it is such a young company!! It just goes to show the dedication and commitment put in by its team especially the CEO, Ryan Holmes who is behind the whole project!! It is when we read success stories like this that we get I inspired to come out with our own innovations and are convinced of making a success of it!!

Kanji
Kanji

Wow, I did not know Hootsuite was that powerful tool for social networking media. I definitely try it out. Thanks.

sud academy
sud academy

Thank you for this informative article, i didnt know so much thinks