As a social business, or a social media professional you understand the importance of staying on top of today’s rapidly changing media landscape. But what about the rest of your team? Education plays a key role in maintaining a competitive advantage in social business. So while your company’s visionaries are focusing on social strategy, there is a need for current, tactical content and support for those executing the social vision.
Author: Andy Au
Andy Au has written 150 posts for the HootSource blog..
As a member of the HootSuite marketing team, Andy currently manages HootSuite's paid social media advertising program. He makes, manages and markets content for HootSuite.