Your B2B audience is unique and diverse. Their online engagement, behavior and motivations are very different from your consumer market. So what does this B2B buyer look like?
Your social media strategy needs to be targeted to this audience, but how are they using social media? And how can you truly engage them in a way that will translate into sales?
Learn how to engage this unique audience by understanding their online behavior, targeting your social media efforts, and building a bigger online footprint.
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