Comments on: Pro Solution Partner: Tracepoint ~ Inbound 2012 Engage, Monitor, Collaborate and Analyze, Securely Tue, 06 Aug 2013 11:30:05 +0000 hourly 1 By: Vanessa Wed, 21 Nov 2012 13:44:56 +0000 @Peter Fox, I couldn’t agree more.

When it comes to inbound marketing, I think the three most important words are ‘adapt and change’. So often businesses throw a bunch of content on their website and leave it there, hoping it will work.

But the key is to test and analyse: look at what’s doing well and what isn’t. If you aren’t listening to your prospects and learning from their behaviour, what’s the point? And if you aren’t adapting your offering to comply with industry trends and ever-changing web practices, how can you possibly be competitive in your field?

A Darwinian model, if ever there was one.

By: Peter Fox Mon, 19 Nov 2012 08:53:04 +0000 When I first started selling on the Internet 12 years ago it was enough to pack ourwebsites with keywords to rank well with the search engines of the day. Then along came Google and we all had to learn about link relevancy, then Google evolved and we had to absorb the ever changing rules of Search Engine Optimisation. Now we have the social revolution and the need to market our products or services efficiently.

The Internet is the ultimate Darwinian model. Those that failed to keep up with change have perished, those that adapt to it have succeeded and will continue to do so.

By: Chris Sharp Wed, 29 Aug 2012 13:47:54 +0000 You can keep up with news, views and insights from Tracepoint on our website (, on Facebook and on Twitter @Tracepoint