The ING DIRECT Story: How Social Media is Changing the Way You Bank
As social media use among clients and investors continues to grow, many banks and financial institutions still struggle to find a place for social networks within their organization. Few banks have established social media strategies, and those that do tend to isolate social engagement to less than a handful of their employees.
This is where ING DIRECT stands out.
A bank with no physical branches, ING DIRECT has always been an innovative player within the financial services industry. Canada’s leading direct bank since 1997, ING DIRECT actually runs cafes where you can learn more about your money options over a cup of coffee. For an organization that has worked from its inception to change banking, social media was a natural fit and has since become a huge part of their day-to-day business.
In this video, get the inside scoop on how ING DIRECT uses social media. See how networks like Facebook, Twitter, and Instagram have shaped their product and are helping their business. Also hear from their social media-savvy CEO, who explains why he thinks social media is an integral part of any successful company.
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