You’ve set up your social accounts, you’re engaging with customers, now how do you translate your tweets into sales?
Counter this conundrum with HootSuite University. The newest addition to our ongoing Lecture Series is called Social Media Lead Generation with Adam Metz, and this helpful talk will help you find and nurture your social media leads.
In this edition of the HootSuite University Lecture Series, you’ll learn tactical information on how to calculate the lead value your business is getting from social media, and how to calculate the effective cost per social lead. You’ll also learn how to:
- Distinguish which leads matter most to your business
- Nurture “seeds” to turn interest into leads
- Make potential unknown leads visible
- Use social data remediation to turn a tweet into a sale
This feature presentation is one of many in HootSuite University’s growing library of social media content, and is available to the public for one week only.
Learn More with HootSuite University
HootSuite University is an online certification program aimed at delivering best in class education about HootSuite and social media marketing. In addition to instructional video lessons and HootSuite Certification program, HootSuite University also hosts a lecture series with the best educators in the social media industry, in addition to an industry jobs board.