Measuring Social Media ROI ~ HootSuite White Paper Series
The ability to align social measurement with the same metrics you use to measure your other marketing channels is a powerful way to demonstrate the return on your social media investment.
Practical 5-Part Series
With this in mind, HootSuite and Social Media Measurement Coach Nichole Kelly co-authored a 5-part White Paper series dedicated to understanding social media measurement.
These reports share practical advice about tracking and reporting on the impact of your social campaigns and show how these results tie into bottom-line metrics like customer acquisition cost, conversions and revenue.
By using the business-specific tools available in HootSuite’s Social Analytics package, you can gain insight into which social media strategies are actually delivering – and importantly, which ones aren’t – to optimize your efforts.
Social Media Measurement for ROI ~ White Papers Series
01 Introduction to Social Media Measurement with HootSuite
The challenge facing many organizations and businesses engaging with social media is aligning new social metrics — followers, “Likes,” Klout scores, ReTweets, etc. — with more traditional sales funnels to show how and where social media contributes to the bottom line.
This White Paper from HootSuite and Nichole Kelly will explore the landscape of social media measurement for businesses and organizations today, and provide a valuable set of How-To guides for getting started with social media measurement. More.
02 Applying Social Media Measurement to the Sales Funnel
The sales funnel is an important point of reference by which most executives understand sales, revenue and cost in relation to marketing activities. You can leverage the sales funnel to create a visual representation of where social media provides value to the organization.
The second White Paper from the series co-authored by HootSuite and Nichole Kelly demonstrates how to align social metrics with the sales funnel in order to show results. More.
03 Measuring Social Media for Brand Awareness
As you build your measurement strategy, it is important to recognize you may not be on the same page as your executive team. If your plan is to use a top line report of social metrics like fans and followers to make your case, be prepared for some push back; executives are looking for more.
This White Paper will show you how to document your progress while tying results to the core financial metrics executives want. More.
04 Measuring Social Media for Customer Retention
Social media can be a great channel to expand customer service touch points and lower customer service costs. The challenge for marketers is to make it a core function of the customer service team rather than a task to be managed by a select group of individuals in order to scale with demand. We’ve seen that social media customers are more likely to be loyal, evangelize more often, and ultimately be more profitable. Now lets prove it…
05 Measuring Social Media for Lead Generation
How do we calculate the ROI of social media to understand how it affects the bottom line? Many companies are trying to track sales from social media and find it is not as easy as it looks. And as social marketing budgets increase so too does the need for accountability, putting greater emphases on accurate measurement. Increased budgets indicate that executives recognize there is value in social media, but this faith in social needs to be substantiated by real numbers.
Thank you, thank you, thank you! Look forward to the entire series! Hoot!
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thank you !!
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Thanks you so much for providing this white paper series. It is definitely going ot help me and my clients develop a better streamlined apporach to social media!
Keep up the good work!
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Great stuff. Thanks a lot for putting these together. This is one of the things am working on and these white papers are great help.
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Great stuff! We’re so excited about the white paper series. We’re big advocates and users of Hootsuite at Likeable. If you have anyone in NYC, we’d love to have you share some of this great insight at our Likeable conference (www.likeableu.com) on June 9. Email me if interested and we can work out logistics. Regardless, keep up the great work. Cheers!
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Mike Abasov Reply:
May 27th, 2011 at 12:55 pm
Hello Jenna,
Thanks for the invite, we love sharing our stories! Please submit an event request here: http://blog.hootsuite.com/events/
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Thanks for sharing, excelling stuff.
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Dave Olson Reply:
June 21st, 2011 at 3:57 pm
Glad you enjoyed – let us know how you use the new knowledge.
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Thanks for posting these. I’ll check these out and look forward to the 5th white paper.
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Will the 5th paper be available to download today?
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Mike Abasov Reply:
July 6th, 2011 at 10:01 am
Hi James,
The 5th white paper will be out next week.
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Thanks Mike
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Love it! This is such great information.
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Awesome! Thanks Hootsuite for excellent job
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Awesome, thanks for sharing this Hoot!
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I’m not able to download the Measuring Social Media ROI ~ HootSuite White Paper Series. The links above take me to slideshare where there is a download button, but nothing happens when clicked. Could someone email me all the whitepapers to my awagne account id?
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Andy Au Reply:
December 28th, 2011 at 1:02 pm
Hi Aaron,
Hmm, that’s not right. It seems to be working now. Give it another try.
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