How to Build & Leverage Personal Influence Online ~ HootSuite University Lecture Series

By Allie Russell • 1 year ago • 0 Comments

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When Audi released their new A8 model, they wanted an influencer to take it for a test drive. But they didn’t call Brad Pitt or Oprah. They called a 41 year old, somewhat shy graphic designer and trade school graduate.

Why? Because that person was an online influencer with 80,000 followers and a Klout score of 70.

Mark Schaefer
@markwschaefer

Content that moves through the internet is a legitimate source of power and influence, unique to today’s marketplace. As a company, how can you quantify and measure this influence? And how can you leverage the key influencers online to grow your brand?

HootSuite University is pleased to host Return on Influence: Personal Power on the Web with Mark Schaefer, best-selling author and Executive Director of Schaefer Marketing Solutions. In his webinar, Schaefer shares his insight to help you enroll brand ambassadors.

Watch Lecture Series

In this free webinar, explore case studies and real business examples of leveraging online influence, and learn how to pull the right strings to create ambassadors for your brand.

HootSuite University

Looking to continue your social media education? Enroll in HootSuite University to enjoy continued access to our Lecture Series, social media courseware, and the HootSuite Certification Program.

Author: Allie Russell

Allie Russell has written 68 posts for the HootSource blog..

Allie Russell is HootSuite's Education Marketing Manager. She leads the marketing strategy for HootSuite University and is focused on social media education for today's businesses and professionals.

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