The Stanley Cup of Social ~ A Video Case Study With the NHL Social Media Team
Can you hear the crash of bodies hitting the boards? The sound of skates cutting into ice? The slap of a stick making contact with the puck? Can you feel the floor shake as fans rise to their feet and cheer after a big goal?
There are very few things that compare to the energy and emotion of a National Hockey League game. And every single day, a dedicated team works to channel that emotion and fan dedication through social networks like Facebook and Twitter.
The NHL social media team works on a variety of social networks and interacts with thousands of fans every week. Using HootSuite, they nurture hockey’s biggest fan base by having conversations, sharing fan photos, and utilizing videos. They share game times and trades, they ask and answer questions about rules, teams and everything in between.
Brian Jennings, the NHL’s Executive Vice President of Marketing, likes to say that “what we sell every night is emotion.” Judging by their 1.8 million Twitter fans or the 2.7 million people that ‘Liked’ them on Facebook, it’s safe to say their team is doing a good job of it. Their fingers might not move across the keyboard as fast as the puck crosses the ice, but the NHL is still making a run at the social media cup.
Learn more about how HootSuite can help you: