Blog

1 mins

The Stanley Cup of Social ~ A Video Case Study With the NHL Social Media Team

By Evan LePage | 1 year ago | No Comments

Can you hear the crash of bodies hitting the boards? The sound of skates cutting into ice? The slap of a stick making contact with the puck? Can you feel the floor shake as fans rise to their feet and cheer after a big goal?

There are very few things that compare to the energy and emotion of a National Hockey League game. And every single day, a dedicated team works to channel that emotion and fan dedication through social networks like Facebook and Twitter.

The NHL social media team works on a variety of social networks and interacts with thousands of fans every week. Using HootSuite, they nurture hockey’s biggest fan base by having conversations, sharing fan photos, and utilizing videos. They share game times and trades, they ask and answer questions about rules, teams and everything in between.

Brian Jennings, the NHL’s Executive Vice President of Marketing, likes to say that “what we sell every night is emotion.” Judging by their 1.8 million Twitter fans or the 2.7 million people that ‘Liked’ them on Facebook, it’s safe to say their team is doing a good job of it. Their fingers might not move across the keyboard as fast as the puck crosses the ice, but the NHL is still making a run at the social media cup.

Learn more about how HootSuite can help you:learn-more-btn

Written by

12 comments
SDMike
SDMike

Terrific video! Big sports fan and on an individual basis I find using social media to support my teams of great value. Leveraging social media as an organization to boost your customers, or as EVP Brian Jennings said, "to create a fan," is what it's all about. Good job Hoot Team.

nbloom
nbloom

Hootsuite is all over the place! Nice job, great video

Andrew Gillies
Andrew Gillies

Evan - I'm interested in watching the video, but it is marked as private.  

jordanbehan
jordanbehan moderator

@nbloom Thanks Noah! If I may though, you seem to be all over the place too. Your cycling pics are excellent, dude. 

jordanbehan
jordanbehan moderator

@Phanyxx Hey, thanks Nick! We have been pretty excited about this one, and we're stoked to publish while the playoffs are still on. I'll pass your feedback on to our video team. 

HootMatt
HootMatt moderator

@Andrew Gillies That's weird. It's working for me in Chrome's incognito mode so it should be viewable for everyone, now. Enjoy the video, Andrew!

HootMatt
HootMatt moderator

@jordanbehan @nbloom New YouTube strategy for HootSuite:  Strap a GoPro on Noah's head and see where he pedals. Close out video with "sponsored by HootSuite".  Easy.

nbloom
nbloom

@HootMatt @jordanbehan Don't kid, I'd do that. Mind you, there's already GoPro footage somewhere from my chest of goaltending the stellar HootSuite team in Austin for #FHFF