Tips & Tricks for Social Media Success – HootSuite University Lecture Series

By Andy Au | 3 years ago | 3 Comments

HSU Lecture series

HootSuite University Lecture SeriesOver the past year, HootSuite University has released over 30 Lecture Series featuring expertise and best practices from industry thought leaders in the social space. To cap off 2012, we’re celebrating 12 of these leading educators and sharing their powerful content on social media, to help you sprint to the finish line and hit the ground running in 2013.

Check back throughout December as we release The 12 Days of Lecture Series leading up to the holidays, and keep track on Twitter by following #12DaysOfLectures.

Josh Ochs on the TwitterwebsYour company is tweeting, but is your content resonating with your followers? Are your Facebook posts engaging your audience and attracting new customers?

How do you know if your social media marketing efforts are paying off?

HootSuite University is here to help with Tactical Tips & Tricks for Social Media Success, a hands-on, step-by-step Lecture Series with Josh Ochs, Founder of Media Leaders.


In this 20-minute webinar, explore powerful best practices for businesses that you can start implementing with your social team right away. Learn how to increase your company’s bottom line through social media, by first understanding the conversation happening inside your customer’s head.

HootSuite UniversityLooking to continue your social media education? Enroll in HootSuite University to enjoy continued access to our Lecture Series, social media courseware, and the HootSuite Certification Program.



Written by

Norman 5pts

I think the post timing is quite important in social media, especially Facebook. Most people don't see your messages on the actual page, but on their facebook home screen, where they can see the newest messages of friends and pages that they are fan of. So it is vital to post at a time, when the most people are online, as they are instantly seeing your message on the Facebook home page.

If you post at a time, where not many people are online (e.g. at night), the message will go down on the Home page as other messages from other friends are popping in and your message won't be seen by very many people.

Guy Manningham
Guy Manningham 5pts

The #1 problem companies have when utilizing social media comes from them thinking it's a means of advertising. The best way to engage a fan or follower is to be fun and entertaining while offering them an incentive to join your network.