Twitterers were big sentimentalists this week. Most of this week’s international trends paid respects to the passing of several celebrities in popular culture and not-so-popular politicians. Likewise Venezuelan democracy is being tested this week...
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This week’s American Twitter trends is like a mini-peephole into which the world can view American culture. From basketball’s finest championship games to discussing favorite television shows, box office movies and pop culture icons...
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Tensions are running high in the Korean Peninsula, and when tension runs high people make mistakes. This mistake was a big one. Government officials in the Japanese city of Yokohama mistakenly tweeted “North Korea...
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These eyes have been getting a lot of attention. This January, after years of packing owls into a small space in Railtown, we at HootSuite finally were able to spread our wings in our...
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By now, your company is probably on Facebook, Twitter, Google+, and maybe even Instagram. Odds are you’re publishing content on each of these channels, and working to improve your brand awareness while marketing your...
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“Collaboration with Marketing” is an excerpt from the white paper, “Social Selling in B2B Sales”. In this segment, we look at why collaboration between marketers and salespeople is critical to a social selling strategy. To...
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There is no longer any doubt as to the importance of social media in all facets of business. Taking advantage of its potential is largely dependent on a well thought-out and scalable social strategy....
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Welcome to our #MyDash blog series. Here, we highlight a HootSuite user, and get a glimpse at the way they’ve set up their dashboards to suit their unique social media needs. Follow the hashtag...
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Alexandra Samuel is Vice-President of Social Media at Vision Critical, and appears as a Guest Contributor to the HootSource Blog. “How were you able to tweet while you were speaking?” Of all the questions I get...
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Students are using it. Employees are using it. Investors are using it. Customers are using it. But most business executives are still struggling to find reasons why they should be using social media. Forbes’...
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