Users and businesses voiced their concerns, and Twitter listened. After a series of very public Twitter account hacks, the leading social network finally announced a two-step login verification process in late May. Once activated, users will...
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The following is the second of five blog posts adapted from a speech by Cameron Uganec, HootSuite’s Director of Marketing, given at the Marketo’s 2013 Summit Conference in San Francisco. The first post, “Why Storytelling?”,...
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Governments worldwide are discovering that the use of social media might be one of the most effective ways to reach the public. Social media, with its widespread network effect is providing the means for...
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Meet Vincent Marra. Like so many of us, he grew up with a childhood dream job fueling his every move at an early stage. But then life happens; dreams often take a back seat....
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Facebook hashtags are now a reality. After months of rumors, the largest social network in the world has incorporated hashtags in an effort to encourage and simplify public conversations. Facebook announced the new feature...
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With the number of social networks on the rise, most businesses are now creating multiple accounts and pages for different audiences, locations and products. While this expands their social reach, it also can be...
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The tsunami in Japan; the earthquake in Haiti; Hurricane Sandy in the United-States. These disasters, and many more like them, have in the past few years illustrated the wide applicability of social media in...
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Google+ recently launched extensive updates to their user interface, including new multi-column streams, the introduction of hashtags and related posts, and the expansion of Hangouts. So how have these changes affected your company page?...
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On April 20, 2007, a young U.S. senator named Barack Obama sent his first tweet. “Thinking we’re only one signature away from ending the war in Iraq,” the future president tweeted, a bit optimistically. Since...
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Social media security isn’t only about combatting external threats. A lot of the issues brands have faced related to social have been internal in nature: people mistakingly posting messages to corporate accounts that were...
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