Users have asked, and we have listened. Based on popular demand, HootSuite’s localization in the Chinese market started in 2012 and continues strong into 2013’s Year of the Snake. Last October, HootSuite launched a...
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When Burger King’s Twitter account was hacked and tweeted that the fast food restaurant had been purchased by McDonalds, the consequences were limited to some short-lived, negative PR for the brand. When government officials...
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This post is part of a special series of contributed posts by Joel Windels, Lead Community Manager at Brandwatch—one of the world’s leading tools for monitoring and analysing social media. Joel will be investigating and...
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Social Media Security ~ Avoiding Online Blunders With Twitter hacks, social media blunders, and online security breaches on the rise, it’s clear that even the biggest brands are not adequately prepared for a...
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American entrepreneur Seth Godin said of social media “The conversation is happening about your brand whether you’re a part of it or not.” Social media has made customer feedback more simple, and public, than...
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The number of social networks that your brand should be present on is growing exponentially. While each network serves its own purpose, there are only a handful that help shape your business profile online....
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There’s a reason the new HootSuite office has a camping theme: we all love the outdoors! Hiking, snowboarding, mountain biking… these are the activities HootSuite owls enjoy when we’re not in front of a...
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These days social media crises seem to be popping up all over the business world. You’ve heard the stories: The hostile Twitter takeovers of Burger King and Jeep in March that had the two...
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Originally published in Vancouver is Awesome’s yearly print edition, this article is now shared in original form for posterity and your enjoyment. Inside of HootSuite, we often hear about what people think our internal company...
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This week’s top international trends shed light on just how influential social media’s role is during elections, tragedies, controversies, disasters, world events and other big news. People flood social channels with messages of hope,...
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