On October 16th at 11 a.m. (PDT) HootSuite Enterprise is pleased to host Merlyn Gordon of Webtrends to discuss the increasing importance of granular data for reporting on social in “Scaling Social – Actionable Data for Every Department”. Register today.
How Do You Know When Social Works?
Meet the Experts
The Scaling-Social with HootSuite Enterprise and Webtrends is hosted by HootSuite’s VP of Marketing, Ben Watson, and Webtrend’s Senior Software Product Marketer, Merlyn Gordon.
Ben Watson, VP Marketing at HootSuite
Ben Watson is the VP of Marketing at HootSuite where he is focused on marketing technology and the agile delivery of a platform for customer success.
His experience extends from customer experience strategy to developer and platform evangelism.
Merlyn Gordon, Sr. Product Marketing Manager Webtrends
Merlyn has spent the last decade helping leading brands succeed with digital marketing, social CRM, and multi-channel measurement solutions.
He is currently responsible for product marketing activities related to Webtrends’ digital measurement solutions, including site, mobile and social analytics.
HootSuite & Webtrends Together
Last week Webtrends and HootSuite announced a partnership to offer social marketers a way to connect social tactics to direct revenue generation by allowing you to see what happens once a customer clicks through one of your posts and lands on your site. The best news is that it’s free to get started for HootSuite Enterprise customers who use Webtrends On Demand.
Once you have the Webtrends-Hootsuite integration in place, your posts will automatically include the information needed to track post click behavior on your website. You can measure the effectiveness of different social networks, accounts, even specific messages — helping you to optimize your posting schedule and messaging.
To get started, send an email to WebtrendsVIP@hootsuite.com, or visit hootsuite.com/enterprise to request a demo.