HootSuite Reinvents Social Analytics to improve Social Media Management for Businesses
From new networks to more mobile, HootSuite has come a long way in just a short while. Thanks to all the Hoot-Fans who fly with us, the dashboard has surpassed a million users, won awards from Mashable and the CNMAs (and more!) and had plenty of feedback to inspire us to push for even better features and more functionality.
Today we’re thrilled to celebrate yet another milestone, and this one’s all about you. Get ready to see your world of social in a whole new light… HootSuite Social Analytics are here.
Social Results Simplified
HootSuite Social Analytics provide you with a better view of your social spaces with new, more powerful analytics tools, more ways to measure, and customizable reports, all of which are designed to track campaign success and help you understand the return on your social media investment.
Now you can:
- Track Twitter brand mentions
- Measure Twitter profile follower growth
- Examine Facebook Likes and demographics
- Overlay social link clicks and website visits from Google
- Select from over 30 report modules to plug into customizable report templates
See the HootSuite Social Analytics in action:
A special thanks goes to the Salteens for their song – Everything They Know About Us
See What’s New
In the newest version of the dashboard, we’ve added to the existing Stats to give you over 30 measurement and analytics tools, all accessible from a handy sidebar within your dashboard. Fear not if you’re a fan of the Stats as they’ve always been — they’ll live in the new menu as Quick Report functions.
Use modules to build reports with HootSuite Social Analytics
Now, all menu functions live in this new spot on the dashboard. Our cute blinking-owl has flown from the nest (we’ll miss that little guy), which means you can access everything from the Launch Bar: Analytics (formerly Stats), Contacts, Settings etc. will all be available right there.
Get Started
Using the custom reports is a snap. Simply click ‘create report’ and select any one of the modules listed in the Launch Bar to plug them in. The report will start building before your eyes with colorful, interactive graphs and charts. Or, select your modules from a drop down menu at the bottom of the report.
Build a report from scratch, or start with one of our pre-made templates
To top it all off, you can create a custom header for your report by uploading your company’s logo. Your name and contact info will automatically be attached to it based on your HootSuite account details too.
Give it a title and change it any time you need. Choose the size of your title, add a paragraph for you to preface your report, and choose the size of that too. Reports are totally customizable!
Customize and Automate
The custom reports available in HootSuite Social Analytics are designed to be as nimble as you are. This means that as your Social Analytics requirements shift, the reports can adjust to your changing needs.
For example, you can:
- Edit at any time
- Change the date range
- Create a print view and export as a PDF
- Save reports using labels for easy sorting
- Automate delivery to team members for the most up-to-date analytics
Once you’re done, you can share the report with any registered HootSuite user, not just team members! Send as a PDF only, or allow them to view the dynamic report. And you can view all of your shared reports any time from the dashboard.
Reports For Everyone
The huge-ness of HootSuite Social Analytics is available to all HootSuite users. So if you’re flying with a Basic free plan or you’ve kicked it up a notch with one of the premium plans, you can rock out in style with these eye opening reports.
Each module will be assigned a certain number of points — so the more complex reporting modules may require more points than the simpler ones. The type of plan you’re on will determine how many points you can use, and you can opt to purchase more credits if you need them at any time.
Try it out and see how versatile reports can be. Basic users who want to see more can upgrade to Pro and get a free 30 day trial with unlimited access to reports.
What Do You Think?
Visit the HootSuite Social Analytics page for more information about these amazing new reports.
We look forward to hearing about the successes you have using the new reporting method, so drop us a line @HootWatch, or comment here on this blog.
Welcome to HootSuite Social Analytics everyone!
Can you please clarify this point system? my account says i have 50 points. i attempted to create a report, it says ive used 40/50 points, so to create an additional report i need to purchase points… correct? but at what price? also, is this a recurring fee? a one-time charge? some detail on how this really works will be appreciated.
NB.. I’m a PRO account holder, with two team members
thanks
Please check out the new articles in the Help Desk which explain more about the purchase process http://help.hootsuite.com Our ace techs are there to help.
im still not seeing where there is any detail on the value of points… points mean nothing to me if i dont have an understanding of the equivalent dollar value i am expected to pay… i get it costs a fee beyond the 50 points… but what fee? if its tiered, then detail what that tier is.
I have the same question. 1 pt = How many dollars?
What’s the big secret Hootsuite? Please tell us how many dollars=1 point. This is a business application, not an amusement park.
also, for the FB Insights option… i would love to see an option allowing to select the date range… it seems to be set for the current period. i’m needing at least a 6 month (months i select) for review
Love it!
Can we see pricing for the points? I just mocked up my dream report, and it was listed as 120 points, but I have no idea how much that costs!
This looks awesome, HootSuite. Going to give it a go now. Very exciting!
In the Quick Analytics section, we now have to find and enter ow.ly urls in order to see individual message statistics. This seems like a horrible change. Now we have to go back through our sent messages and copy and paste a url in order to see how many clicks it has received? What was wrong with having a list of the most recent messages like before?
Also, as a Pro user, I read we get 50 points per month for reports. Does a report use points only on initial setup? or will one 50 point report use up the 50 points each month?
Thanks for any feedback!
Nick
@Nick,
Totally agree with you on the individual message statistics! Twitters tweet a lot. And it’s a huge pain to have to go through them all individually and copy/paste to get the statistics. Would LOVE to have that feature back!
Thanks for your feedback.
Also- why can’t I see more than just the past month for URL clicks? I’m trying to compile a report for February and I want to see how many clicks I got per URL (and when), but it only shows me the past 30 days and doesn’t give me the option to change that.
You must have read my mind as only yesterday I was looking for tools that would help me to build Social ROI. It’s important to me, and my clients, that I’m able to prove the value of the social networks to their business. Are you planning to add any other features in the coming weeks/months, for instance I’d be particularly interested in first touch analysis and reporting against specific goals achieved, without having to try to figure out how to get Google Analytics to work effectively.
Wow these reports look pretty sweet. I imagine social media folks will be happy to have something tangible to share with their team.
I especially enjoyed the video — can I ask how it was made?
I posted my comment before there were any comments posted and it still says it’s awaiting moderation. My comment asked valid questions.
It’s a busy morning here Nick. Working on providing a complete answer for you.
I just upgraded from a free account because these reports look awesome! I created a new custom report, but none of the features tied to my follower account are working… any idea why?
hard to say Brian. Please check the articles and forums at the Help Desk at http://help.hootsuite.com – thanks!
I’m getting error messages on my reports (Twitter Follower Growth). Can I report an error and get my points back?
Yes you can report an error and apply for refund. Please do so at http://help.hootsuite.com
Hunter – did you get it to work?
I use the web interface, and the announcement for the Analytics keeps popping up every time I load the page. I close it every time, but I’m beginning to find it rather annoying and aggressive.
I hope someone else has noticed this already. Would you be able to fix it so I only need to close the window once?
Should only pop up once. Pardons for the inconvenience. Is this still happening?
Guy just upgraded to a pro account and i have bene trying to create a report but keep getting this error message.
error – 404 – An error occurred with the TwitterCounter API, please try again
Each time this happens, my credits are taken and now i have lost all credits wihtout getting any reports, please can this be fixed and my credits given back to me..?
And why is there no way one can contact your help desk as it keeps redirecting to your FAQs
You can contact the help desk via http://help.hootsuite.com
That doesn’t sound right! please submit at ticket the the help desk and we’ll get our techs on it. http://help.hootsuite.com
Please visit the Help Desk and we’ll get you sorted out: http://help.hootsuite.com
The article says, “Basic users who want to see more can upgrade to Pro and get a free 30 day trial with unlimited access to reports.”
How about current Pro users? Do we have a chance for a 30-day free trial with unlimited access to reports?
I’d like to explore the various reports and see more specifics to decide the utility of the reports to me.
As a Pro user, you were allotted 50 points for reports. The referenced quote denotes unlimited access to purchase points to create reports, not unlimited report creation. Enjoy – PS more info about reports at http://help.hootsuite.com
Analyzing is one of the most important things.
Thanks for sharing!
Why can’t you export to excel any longer? I like to report month of month trends and can not longer to it with the new platform.
Please consult the Help Desk for these type of questions at http://help.hootsuite.com
It is amazing how every time you are asked a question you reply with a link without ACTUALLY answering it and helping that person.
Hi Steve,
I hope you don’t feel like you’re being cast aside. Our support team is much better suited to give you an answer.
Rich Harris chimes in on HootSuite’s latest:
“Since HootSuite was already pulling in data from your tweets, Facebook Insights, and Google Analytics, building out their own reporting system to leverage all this data for customized reports was the next logical step. Their first foray into this is nothing short of awesome.”
Good job, Hootsuite!
http://www.zdnet.com/blog/feeds/hootsuite-hatches-reporting-deeper-analytics/3767
For the life of me I’m having a very hard time adding in a new website into Hootsuite to be able to get the Google Analytics to populate… aaargh, wasted a whole afternoon and got nowhere with this.
Double aaargh!
Please help Dave?
Hello Kate, please refer to http://help.hootsuite.com/entries/216408-how-to-connect-google-analytics-with-hootsuite
how to create Manual Report in hootsuite ?
Hi Ashraf,
Thanks for stopping by. Head to our Help Desk (help.hootsuite.com)for Help Articles and other support resources.
What do the “points” stand for in regards to the analytics feature?
Hi Maria,
Contact Help Desk for information regarding analytics and points.
Das iPhone 5-Debakel zeigt aber eindrücklich, wie sich dieses Modell, Journalisten mit ein paar Infos zu füttern und den Rest den Markt erledigen zu lassen, verselbstständigt hat.