HootSuite Reinvents Social Analytics to improve Social Media Management for Businesses

Tools for Social media management
facebook tools social media tool social media management

From new networks to more mobile, HootSuite has come a long way in just a short while. Thanks to all the Hoot-Fans who fly with us, the dashboard has surpassed a million users, won awards from Mashable and the CNMAs (and more!) and had plenty of feedback to inspire us to push for even better features and more functionality.

Today we’re thrilled to celebrate yet another milestone, and this one’s all about you. Get ready to see your world of social in a whole new light… HootSuite Social Analytics are here.

Social Results Simplified

HootSuite Social Analytics provide you with a better view of your social spaces with new, more powerful analytics tools, more ways to measure, and customizable reports, all of which are designed to track campaign success and help you understand the return on your social media investment.

Now you can:

  • Track Twitter brand mentions
  • Measure Twitter profile follower growth
  • Examine Facebook Likes and demographics
  • Overlay social link clicks and website visits from Google
  • Select from over 30 report modules to plug into customizable report templates

See the HootSuite Social Analytics in action:

 

A special thanks goes to the Salteens for their song – Everything They Know About Us

See What’s New

In the newest version of the dashboard, we’ve added to the existing Stats to give you over 30 measurement and analytics tools, all accessible from a handy sidebar within your dashboard. Fear not if you’re a fan of the Stats as they’ve always been — they’ll live in the new menu as Quick Report functions.

New Social Analytics in the HootSuite dashboard

Use modules to build reports with HootSuite Social Analytics

Now, all menu functions live in this new spot on the dashboard. Our cute blinking-owl has flown from the nest (we’ll miss that little guy), which means you can access everything from the Launch Bar: Analytics (formerly Stats), Contacts, Settings etc. will all be available right there.

Get Started

Using the custom reports is a snap. Simply click ‘create report’ and select any one of the modules listed in the Launch Bar to plug them in. The report will start building before your eyes with colorful, interactive graphs and charts. Or, select your modules from a drop down menu at the bottom of the report.

New Reports from HootSuite Social Analytics

Build a report from scratch, or start with one of our pre-made templates

To top it all off, you can create a custom header for your report by uploading your company’s logo. Your name and contact info will automatically be attached to it based on your HootSuite account details too.

Give it a title and change it any time you need. Choose the size of your title, add a paragraph for you to preface your report, and choose the size of that too. Reports are totally customizable!

Customize and Automate

The custom reports available in HootSuite Social Analytics are designed to be as nimble as you are. This means that as your Social Analytics requirements shift, the reports can adjust to your changing needs.

For example, you can:

  • Edit at any time
  • Change the date range
  • Create a print view and export as a PDF
  • Save reports using labels for easy sorting
  • Automate delivery to team members for the most up-to-date analytics

Once you’re done, you can share the report with any registered HootSuite user, not just team members! Send as a PDF only, or allow them to view the dynamic report. And you can view all of your shared reports any time from the dashboard.

Reports For Everyone

Owly for learning and sharing factsThe huge-ness of HootSuite Social Analytics is available to all HootSuite users. So if you’re flying with a Basic free plan or you’ve kicked it up a notch with one of the premium plans, you can rock out in style with these eye opening reports.

Each module will be assigned a certain number of points — so the more complex reporting modules may require more points than the simpler ones. The type of plan you’re on will determine how many points you can use, and you can opt to purchase more credits if you need them at any time.

Try it out and see how versatile reports can be. Basic users who want to see more can upgrade to Pro and get a free 30 day trial with unlimited access to reports.

What Do You Think?

Visit the HootSuite Social Analytics page for more information about these amazing new reports.

We look forward to hearing about the successes you have using the new reporting method, so drop us a line @HootWatch, or comment here on this blog.

Welcome to HootSuite Social Analytics everyone!

Author: Ashley Jane Brookes

Ashley Jane Brookes has written 90 posts for the HootSource blog..

Ashley is the marketing lead for HootSuite’s brand and content strategy, with a focus on enterprise business and client success. Since 2010, Ashley has helped build the marketing efforts for the company which has seen growth in excess of 7 million users worldwide. Her speaking experience for HootSuite includes various presentations on Best Practices for Social Business as well as the World Summit Awards in Cairo where she spoke about social media’s role in the Egyptian Revolution.

47 comments
rnmendoz
rnmendoz

My report numbers are not matching up. I have pulled the same report up for the last 5 days consecutively at 9pm and have been receiving different numbers for the previous days. Please tell me why the report does not match up at all. IE: on a report pulled on 1/24/14 it stated that my certain word was mentioned on '"21/01/2014: 62 times", on the 1/25/14 report it stated "21/01/2014: 31 times", on the 1/26/14 report it stated "21/01/2014: 32 times", on the 1/27/14 report it stated "21/01/2014: 17 times". How is this possible?

chat nrj
chat nrj

I guess social is the new PR managment tool, I going to get on board of this soon

Emily
Emily

What's the big secret Hootsuite? Please tell us how many dollars=1 point. This is a business application, not an amusement park.

Steve
Steve

It is amazing how every time you are asked a question you reply with a link without ACTUALLY answering it and helping that person.

seo
seo

Das iPhone 5-Debakel zeigt aber eindrücklich, wie sich dieses Modell, Journalisten mit ein paar Infos zu füttern und den Rest den Markt erledigen zu lassen, verselbstständigt hat.

Maria
Maria

What do the "points" stand for in regards to the analytics feature?

ashraf
ashraf

how to create Manual Report in hootsuite ?

Katealicious
Katealicious

For the life of me I'm having a very hard time adding in a new website into Hootsuite to be able to get the Google Analytics to populate... aaargh, wasted a whole afternoon and got nowhere with this.

Double aaargh!

Please help Dave?

Andy
Andy

Rich Harris chimes in on HootSuite's latest:

"Since HootSuite was already pulling in data from your tweets, Facebook Insights, and Google Analytics, building out their own reporting system to leverage all this data for customized reports was the next logical step. Their first foray into this is nothing short of awesome."

Good job, Hootsuite!

http://www.zdnet.com/blog/feeds/hootsuite-hatches-reporting-deeper-analytics/3767

Amanda
Amanda

Why can't you export to excel any longer? I like to report month of month trends and can not longer to it with the new platform.

Melita Medel
Melita Medel

Analyzing is one of the most important things.

Thanks for sharing!

Barry
Barry

The article says, "Basic users who want to see more can upgrade to Pro and get a free 30 day trial with unlimited access to reports."

How about current Pro users? Do we have a chance for a 30-day free trial with unlimited access to reports?

I'd like to explore the various reports and see more specifics to decide the utility of the reports to me.

kenoma
kenoma

Guy just upgraded to a pro account and i have bene trying to create a report but keep getting this error message.

error - 404 - An error occurred with the TwitterCounter API, please try again

Each time this happens, my credits are taken and now i have lost all credits wihtout getting any reports, please can this be fixed and my credits given back to me..?

Erin
Erin

I use the web interface, and the announcement for the Analytics keeps popping up every time I load the page. I close it every time, but I'm beginning to find it rather annoying and aggressive.

I hope someone else has noticed this already. Would you be able to fix it so I only need to close the window once?

Hunter W
Hunter W

I'm getting error messages on my reports (Twitter Follower Growth). Can I report an error and get my points back?

Brian
Brian

I just upgraded from a free account because these reports look awesome! I created a new custom report, but none of the features tied to my follower account are working... any idea why?

Nick
Nick

I posted my comment before there were any comments posted and it still says it's awaiting moderation. My comment asked valid questions.

Gabriel
Gabriel

Wow these reports look pretty sweet. I imagine social media folks will be happy to have something tangible to share with their team.

I especially enjoyed the video -- can I ask how it was made?

Linda Parkinson-Hardman
Linda Parkinson-Hardman

You must have read my mind as only yesterday I was looking for tools that would help me to build Social ROI. It's important to me, and my clients, that I'm able to prove the value of the social networks to their business. Are you planning to add any other features in the coming weeks/months, for instance I'd be particularly interested in first touch analysis and reporting against specific goals achieved, without having to try to figure out how to get Google Analytics to work effectively.

Nick
Nick

In the Quick Analytics section, we now have to find and enter ow.ly urls in order to see individual message statistics. This seems like a horrible change. Now we have to go back through our sent messages and copy and paste a url in order to see how many clicks it has received? What was wrong with having a list of the most recent messages like before?

Also, as a Pro user, I read we get 50 points per month for reports. Does a report use points only on initial setup? or will one 50 point report use up the 50 points each month?

Thanks for any feedback!

Nick

jelly
jelly

This looks awesome, HootSuite. Going to give it a go now. Very exciting!

Alleyoop
Alleyoop

Can we see pricing for the points? I just mocked up my dream report, and it was listed as 120 points, but I have no idea how much that costs!

RachieVPA
RachieVPA

also, for the FB Insights option... i would love to see an option allowing to select the date range... it seems to be set for the current period. i'm needing at least a 6 month (months i select) for review

RachieVPA
RachieVPA

Can you please clarify this point system? my account says i have 50 points. i attempted to create a report, it says ive used 40/50 points, so to create an additional report i need to purchase points... correct? but at what price? also, is this a recurring fee? a one-time charge? some detail on how this really works will be appreciated.

NB.. I'm a PRO account holder, with two team members

thanks

HootSuite_Help_Desk
HootSuite_Help_Desk moderator

@rnmendoz  Hello there!

Thank you very much for reaching out to us here on our blog. I apologize for the delay in getting back to you. My name is Paige and I'm eager to assist amending these issues with you now.


As a first step in troubleshooting this, I'd like you to first try to reconnect your Twitter to amend any faulty or broken connections that may be causing these discrepancies. For steps on how to do this, please see: https://help.hootsuite.com/entries/22866475-Reconnecting-Social-Networks#twitter


Please allow 48-72 hours for the data to repopulate from here. Should the issue persist at this time, please reach out to us by tweeting us at @HootSuite_Help for us to create a ticket for you. This will allow us more streamlined troubleshooting over email.

We'll wait to hear from you there if you are in need of further help!

Best,

Paige @HootSuite_Help - http://hootsuite.com/help

Andy Au
Andy Au

Hi Steve,

I hope you don't feel like you're being cast aside. Our support team is much better suited to give you an answer.

Andy Au
Andy Au

Hi Maria,

Contact Help Desk for information regarding analytics and points.

Andy Au
Andy Au

Hi Ashraf,

Thanks for stopping by. Head to our Help Desk (help.hootsuite.com)for Help Articles and other support resources.

Dave Olson
Dave Olson

As a Pro user, you were allotted 50 points for reports. The referenced quote denotes unlimited access to purchase points to create reports, not unlimited report creation. Enjoy - PS more info about reports at http://help.hootsuite.com

kenoma
kenoma

And why is there no way one can contact your help desk as it keeps redirecting to your FAQs

Dave Olson
Dave Olson

Should only pop up once. Pardons for the inconvenience. Is this still happening?

Dave Olson
Dave Olson

It's a busy morning here Nick. Working on providing a complete answer for you.

Melissa
Melissa

@Nick,

Totally agree with you on the individual message statistics! Twitters tweet a lot. And it's a huge pain to have to go through them all individually and copy/paste to get the statistics. Would LOVE to have that feature back!

RachieVPA
RachieVPA

im still not seeing where there is any detail on the value of points... points mean nothing to me if i dont have an understanding of the equivalent dollar value i am expected to pay... i get it costs a fee beyond the 50 points... but what fee? if its tiered, then detail what that tier is.

Melissa
Melissa

Also- why can't I see more than just the past month for URL clicks? I'm trying to compile a report for February and I want to see how many clicks I got per URL (and when), but it only shows me the past 30 days and doesn't give me the option to change that.

Terry Brock
Terry Brock

I have the same question. 1 pt = How many dollars?