This is the second installment of a five part series for sales professionals who want to get the most out of HootSuite for social selling. To simplify your social selling workflow, download the new HootSuite guide, Social Selling Action Plan: Closing the Loop From Relationships to Revenue.
With today’s buyers doing the bulk of their own research online before reaching out to vendors, it’s vital for sellers to attract attention by sharing content, answering questions, and providing trustworthy advice on social media where everyone can see it. There’s no way to fake it; if you want to be a trusted advisor, you need to know your stuff. Successful social sellers put their ear to the ground, listen to what people in their space are talking about, and stay up to date with industry developments.
By paying attention to the ongoing social conversations in your industry, you can pick up on emerging trends, new customer pain points, and other valuable information. But with so many different social networks, blogs, and news sites to monitor, you can easily spend half your day just researching your space. Here’s how you can use HootSuite to bring all of those sources together and save time.Read more