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Social FSI: What Social Means to the Finance Industry

By Katie Fritz | 2 years ago | 13 Comments

wells-fargo-webinar

On January 9th, 11AM (PST) HootSuite Enterprise is pleased to host an interview with Jason Maynard, Senior Technology Analyst with Wells-Fargo, discussing the emerging use of Social Media in the financial field. 

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Social media has changed the face of modern business. Its rapid growth has challenged industry sectors to adapt their business strategies to suit the accessible, laissez-faire style of communication and knowledge-sharing expected of social presence.

Jason Maynard of Wells Fargo
Jason Maynard of Wells Fargo

The finance industry is a great example of a traditional business that has been challenged to integrate social in a way that is simultaneously forward-thinking and true to its medium. The freshness of social in the modern market is both an opportunity and a detriment: there is no formula for success. New sectors that experiment with social media do so with little hard data or history. Social pioneers within each industry must ask and assess:

  • How will we establish the role of social in this industry?
  • What kind of data is meaningful with regard to building an effective social strategy?
  • What kinds of tools and networks will be most effective for our goals?
  • How can our data be best leveraged and integrated to maximize social ROI?

Join Jason Maynard, Senior Technology Analyst with Wells-Fargo, for an interview with our Enterprise team that explores the emerging role of social media in the finance industry. Drawing on his experience with the convergence of Internet practices and industry applications, Jason and HootSuite will discuss how social will change the finance industry’s approach to business and marketing.

You can now watch this webinar on-demand!

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13 comments
Tim Aldiss
Tim Aldiss

Do you have a link to the video of the webinar please?

SO
SO

When will this video be available and will there be a follow up addressing the new social media regulations for banks and credit unions?

Andy Au
Andy Au

Hi SO,

The video will be available on-demand tomorrow. We've done a few articles on social media compliance. Check them out here.

Lori Coupe
Lori Coupe

Was this webinar recording posted? I didn't see anything in your blog. Thanks!

Andy Au
Andy Au

Hi Lori,

Thanks to users like you requesting it, we'll have it up on the blog tomorrow.

Hannah Lincoln
Hannah Lincoln

Will this be available as a video for those of us who cannot make it?

Jordan Behan
Jordan Behan

Hi Hannah,

We always make our popular webinars available "on demand" in the weeks following their original release. Watch our blog for the announcement of when this one will be live.

All the best,

Jordan

Preciouse
Preciouse

Hi,

I see the webinar is still not available, will you be uploading any time soon?

Andy Au
Andy Au

Hi Preciouse,

Keep an eye out for the blog tomorrow. It'll be up then.

Brian Gregoire
Brian Gregoire

I worked in the Canadian Financial Services sector for more than 30 years and am now an Internet Consultant helping business owners with their internet presence. My large network of financial service professionals are terrified of social media. I am looking forward tom this discussion even though it has a US perspective I am sure it is not too different from Canada today.

Amnon
Amnon

Try using Trendspottr ( integrated with HootSuite) and your fear will disappear/ Contact Mark @ 647-502-0656