Is your airline brand using social to build brand awareness? Does your hotel brand know how to handle an angry tweet and irate Facebook post levelled at your brand? How about how to respond to a crisis?

In uberVU via HootSuite’s Travel and Hospitality Cheat Sheets find tips on how to handle these situations by optimizing social media for four key use-cases: Brand Building, Customer Service, Crisis Management, and Real-Time Marketing. Discover real examples of how top industry brands like JetBlue and Hilton Hotels are utilizing these practices, plus breakdown best practices, what to avoid, and detail the Key Performance Indicators to measure effectiveness of each use case.

Written by