Comments on: How Social Media Turns Your Employees Into a Secret PR Army http://blog.hootsuite.com/social-media-pr-army/ Engage, Monitor, Collaborate and Analyze, Securely Tue, 06 Aug 2013 11:30:05 +0000 hourly 1 http://wordpress.org/?v=4.1 By: Andy Au http://blog.hootsuite.com/social-media-pr-army/#comment-192448 Fri, 01 Feb 2013 19:54:42 +0000 http://blog.hootsuite.com/?p=35383#comment-192448 Hi Simon,
Some companies are much better equipped to activate employee advocates than others. First hand, I’ve seen it used to great success right here at HootSuite.

The workforce here is inherently geared towards social media though. I suppose it starts with educating and trusting your employees. There’s certainly something to be said about having earned media in terms of credibility, but we’re not selling snake oil here.

Check out this article about leveraging employee advocates as brand advocates.

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By: Simon http://blog.hootsuite.com/social-media-pr-army/#comment-192318 Fri, 01 Feb 2013 06:07:54 +0000 http://blog.hootsuite.com/?p=35383#comment-192318 Hilarious and nonsensical. I like how certain commentators see social media as some form of magic PR/brand/marketing tool to crowbar on their bullshit.

Your employees are probably less likely to be “on message” than anyone. Any of them that start regurgitating the sort of blatant company like that you’re talking about would have as much credibility (and ultimately folllowers) as any other obvious lackey.

Just give it up. Yes, people can be stupid, but not that stupid, and not en masse.

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By: Kristen Jensen http://blog.hootsuite.com/social-media-pr-army/#comment-190934 Fri, 25 Jan 2013 02:04:26 +0000 http://blog.hootsuite.com/?p=35383#comment-190934 This works very well in the food and beverage industry. It is not just the staff that are the soldiers but your repeat customer as well.

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By: Parham Baker http://blog.hootsuite.com/social-media-pr-army/#comment-190633 Sat, 19 Jan 2013 21:41:48 +0000 http://blog.hootsuite.com/?p=35383#comment-190633 This is quite true, and especially when you link your blog, your facebook business page and twitter together so any post on blog or FB gets tweeted. This really sees an exponentiation of your marketing effectiveness. There are a number of great mobile apps too to assist in this like hootsuite. I like to monitor my twitter account real time with TweetDeck, so I can keep my finger on not only my clients and vendors, but employess as well.

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By: Hot Potato Social Media » Blog Archive How Social Media Has Changed PR http://blog.hootsuite.com/social-media-pr-army/#comment-190246 Tue, 15 Jan 2013 17:46:32 +0000 http://blog.hootsuite.com/?p=35383#comment-190246 […] Holmes, Hootsuite CEO, recently shared how social media turns your employees into a “secret PR […]

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By: Will @ EventMobi http://blog.hootsuite.com/social-media-pr-army/#comment-189731 Wed, 09 Jan 2013 20:44:26 +0000 http://blog.hootsuite.com/?p=35383#comment-189731 Awesome tips, Ryan!

We employed that strategy almost by accident as all of our team members at EventMobi are fairly active on Twitter and as a result retweet, share and discuss online with one another (even though we’re literally shoulder to shoulder).

This has worked very well for us in terms of our hiring (spreading our internal culture) and just sharing our content and getting on the maps of influencers, garnering press that we might have not received had we not been active on Twitter.

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By: savita sharma ( @savydi ) http://blog.hootsuite.com/social-media-pr-army/#comment-189545 Mon, 07 Jan 2013 09:53:10 +0000 http://blog.hootsuite.com/?p=35383#comment-189545 Nice placing ” PR Army” …Good Idea.. Implementation is imp..with this the Internal Communication/Views can also be shared.. Thnx

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